`` BEAMS SOCCER'' was launched by BEAMS BEAMS JAPAN that promotes the charms of Japan. The first release is a collaboration item commemorating the 30th anniversary of the J.League, which established soccer culture in Japan. We use bamboo fans produced in Marugame City, Kagawa Prefecture, a ``fan town'' that accounts for 90% of the domestic market share. The BEAMS SOCCER logo, which is prominently placed on the front and symbolizes the collaboration item, is based on a "handshake" motif that represents the spirit of respect and fair play. We paid attention to every detail, including the < BEAMS JAPAN > logo on the back and handle. BEAMS SOCCER items are a homage to the rich manufacturing of hometowns across the country, and are created by combining famous products from each region with soccer.

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