A brand based in London that started in 2018. The brand name comes from the fact that 90% of the distributable profits are donated to charities and distributed to producers. We strive to create a brand that is not only kind to the environment, but also to the people who work there, by using energy-saving and environmentally friendly buildings at our production plants, and by protecting the working environment and wages of our employees. We focus on simple details and silhouettes, creating items that you'll want to wear every day.