A dream collaboration between nationally popular characters! <Hello Kitty x Crayon Shin-chan>

"Hello Kitty" celebrates its 45th anniversary this year. To commemorate this, a dream collaboration with the nationally popular character ``Crayon Shin-chan'' started in February of this year. In the March issue of Futabasha's Monthly Manga Town, Yuko Yamaguchi, the designer of Hello Kitty, appears in the series ``New Crayon Shin-chan'', which is attracting attention. In honor of this special collaboration, a pop-up shop will be held on the 1st floor of Shinjuku "BEAMS JAPAN" from Wednesday, March 27th, featuring items from Hello Kitty x Crayon Shin-chan, available only at TOKYO CULTUART by BEAMS held. A total of 13 types will be on sale, including T-shirts, tote bags, pouches, sacoches, and tissue cases. We offer items that can be picked up by people of all generations, including not only Hello Kitty fans, but also adults who grew up watching the anime Crayon Shin-chan and those who still enjoy watching anime with their children. Line up.

Furthermore, on Wednesday, April 3rd, the mook book “HELLO KITTY × CRAYON SHINCHAN Collaboration Official BOOK 2019” with a collaboration appendix with < TOKYO CULTUART by BEAMS > will be available at “BEAMS JAPAN” stores as well as at some bookstores nationwide. It will be sold at convenience stores, etc.

Please enjoy this dream collaboration.