Zeebra parent and child appear! The second installment of the collaboration video program “B Happy!” by Mercedes-Benz x BEAMS x Space Shower TV has been released!
2019.09.13

The first installment of the video program "B Happy!" produced by BEAMS has finally been released. It will be aired for a limited time on Space Shower TV, Japan's largest music channel. The concept of the program is "Would you like to go out somewhere with someone you like? B Happy!" Each video program features celebrities such as musicians and actors taking small trips in a Mercedes-Benz B-Class. Through conversations between artists, we will explore their lifestyles and sources of creativity.
The first release, released earlier, features Ryo Narita and Nulbarich. Through this project, they performed together for the first time and became a hot topic, and in the second installment, hip-hop activist Zeebra, Takenosuke Sakakura, one of Japan's leading architects and Zeebra's parent, and Zeebra's son and DJ REN YOKOI will appear together. Appearance. A gorgeous co-starring performance between three generations of parents and children.
This time's drive was Karuizawa. The three meet again for the first time in a while at a villa in Karuizawa that was designed by Takenosuke Sakakura, a famous architect who is responsible for projects such as Tokyo Midtown. A must-see is the friendly parent-child talk that you can't see anywhere else, as well as the creative talk between three people who are active in their respective fields.
It will be aired a total of 3 times. After the program video is aired on Space Shower TV, it will also be distributed on the official Mercedes-Benz Japan website for a limited time.
Zeebra / Hip Hop Activist
He made a name for himself as the frontman of the hip-hop group KING GIDDRA, and was a key figure in the expansion of the hip-hop scene, taking Japanese rap to a new level.
Takenosuke Sakakura / Architect
He is one of Japan's leading architects and is responsible for projects such as Tokyo Midtown and the Kanagawa Prefectural Museum. His father was Junzo Sakakura, an architect, and his maternal grandfather was Isaku Nishimura, an architect and founder of Bunka Gakuin.
REN YOKOI / DJ
His father is Zeebra, and he is currently attracting attention as an up-and-coming DJ in the Tokyo club scene. In addition to DJing, he also provides music.
- STAFF
- Produced by: BEAMS CREATIVE
Planning and production: Space Shower Network
You can watch the main video here.
Mercedes-Benz new B-class special site
>> https://www.mercedes-b.jp/#bhappy