The second edition of the “BEAMS EYE ON” city guide, where BEAMS staff introduces the charms of various parts of Japan from a unique perspective, is now available.
2019.10.25

“BEAMS EYE ON” city guide introduces local culture from a perspective unique to BEAMS. The second edition of the series, which includes six new cities, will be distributed starting October 25th (Friday) at BEAMS JAPAN in Shinjuku and other locations.
Culture that can only be found in a region, things that can only be obtained there, dishes that can only be eaten locally, people that you can only meet if you go there, and hidden gems that are surprisingly unknown. The "BEAMS EYE ON" city guide is recommended and produced by BEAMS staff who live in each city, and recommends and recommends the unseen charms of each city from all over Japan.
In this second edition, BEAMS staff will guide you through six cities in total, Sapporo, Kanazawa, Sendai, Kyoto, Nagoya, and Osaka, which are perfect for the autumn/winter tourist season.
BEAMS stores in each city introduced in the city guide will give out free copies of city guides for that city and neighboring cities, and "BEAMS JAPAN" will give out free city guides for all 15 cities, including the first edition.
Please take a look at our store.
“BEAMS EYE ON” City Guide

SAPPORO

Finish off with a parfait at "Sato".
``There is a culture in Sapporo where you end your evening with a parfait,'' says Shiraishi. This store seems to have sparked the "finale parfait" boom. In addition to soft serve ice cream made with Hokkaido milk, the sorbet, mousse, and baked goods are also mainly homemade. We serve a multi-layered, exquisite parfait that allows you to enjoy varying textures and flavors. ``The space reminiscent of a high-quality bar is also a must-see.The coffee carefully brewed using flannel drip is also exquisite.''
Parfait, coffee, sake, Sato
3rd Kowa Building 1F, 1-6-1 Minami 2-jo Nishi, Chuo-ku, Sapporo, Hokkaido
Tel: 011-233-3007
18:00-24:00 (Friday - 2:00 the next day, Saturday 13:00 - 2:00 the next day, Sunday 13:00-24:00) Closed on Mondays (open if it is a holiday)
KANAZAWA

Taste local food at Akagi.
A traditional izakaya in the Shintenchi area, with only 7 seats at the counter. Since opening in 1971, the owner, Hisashi Akagi, has been running the store by himself. I heard that every morning they go into the mountains to pick wild vegetables and then go fishing in the river to procure fish for that day's use. ``The dishes that make use of freshly caught ingredients are exquisite.It goes perfectly with alcohol,'' says Isogawa, giving his approval. The shochu is poured by yourself from the barrel, so be careful not to drink too much.
Akagi
2-3-27 Katamachi, Kanazawa City, Ishikawa Prefecture
Tel: 076-263-7897
17:00-22:00 (LO21:30) Closed on Sundays and Mondays
SENDAI

Meet the city's god of fortune, ``Sendai Shiro.''
Photos of "Sendai Shiro" are displayed in every store as you walk through the streets of Sendai. In fact, he is a real human god who is said to bring good luck, and here in Sendai he is extremely famous as the god of fortune, "Sendai Shiro." ``When you go up the stairs behind the offering box, you'll see Sendai Shiro sitting on your left, and he always greets worshipers with a smile,'' says Sato, who often stops by this temple to join hands when he has time. . We also recommend the charms and lucky charms found in Nakamise.
Mitakiyama Fudoin Temple
2-5-7 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture
Tel: 022-221-3056
10:00-18:00 Open everyday
KYOTO

Beautiful old books that you can find at ``Books & Things.''
A used bookstore located in a back alley in the antique art district of Gion Nawate. When you take off your shoes at the entrance and go up to the Japanese-style room, you'll find two bookshelves about 2 meters high that neatly house 700 books, including art and photo books published in the 20th century. ``It's a really nice store, and a friend of mine who is a photographer praised it highly.I lose track of time as I browse through the books,'' says recommender Tanaka. It's interesting to have a book discussion with the owner, and he may even bring you a book that suits your taste from the stocked shelves on the second floor.
Books & Things
375-5 Motomachi, Furumonzendori Yamatooji Shimoru, Higashiyama Ward, Kyoto City, Kyoto Prefecture
Tel: 075-744-0555
12:00-19:00 Irregular holidays
NAGOYA

Amusement space "Daidaidai".
``Imaike'' is famous as Nagoya's deep dining district. In one corner, a brightly shining neon signboard is the landmark for ``Daidaidai''. "It's hard to put into words, but there's something about this place that attracts people (lol). It's the perfect place to experience the underground feeling of Nagoya," says Fujii. It is also famous as a hangout spot for musicians and artists with ties to Nagoya. "The background music inside the store is also great. Beer and Namero are my recommended combination."
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Imaike Star Building 1F, 1-6-13 Imaike, Chikusa-ku, Nagoya, Aichi Prefecture
19:00-2:00
OSAKA

``Tabuchan'' Dandan noodles.
Opens at 8pm. "I've been going here since I was in college. It's a great place to eat and drink on the way home from work," says Mihara. The main choice is the food stall dandan noodles! However, you can choose from 5 types depending on the spiciness and mood: "Taiwanese", "Shanghai", "Hong Kong", "Sichuan", and "Tabuchan-style". By making full use of toppings such as boiled eggs, bean sprouts, and cheese, you can create an exquisite cup that is as close to the original as possible. The staff's lively conversations are another reason for its popularity.
Tabu-chan
1-6-1 Sennichimae, Chuo-ku, Osaka-shi, Osaka Prefecture
Tel: 080-8532-1239
20:00-3:00 Closed on Sundays and holidays
- Distribution start
- Friday, October 25, 2019
- Distribution store
- BEAMS JAPAN
*“ BEAMS JAPAN” distributes copies for all cities.
In addition, BEAMS stores located in the cities where this guidebook was produced will only distribute the guidebooks for the neighboring cities.