WEB media "BEAMS SPORTS" will start in conjunction with Sports Day.

"BEAMS SPORTS" is a web media where BEAMS takes sports from various angles from a unique perspective and connects them with fashion.

Fashion is something that is expressed by your own body, not someone else's.
Compete for time and scores, share joy with friends, face yourself and nature, and have fun online. Nowadays, sports come in many forms. When you connect it with culture, your body moves naturally and your own style is born.

Looks like it will start moving together with BEAMS.
Let's enjoy a new way of being where body and fashion are connected.
There is a sport for me.

"BEAMS SPORTS" values a wide and free perspective, and transmits content through people, including athletes and BEAMS staff.