We are selling aloha items made from ethical materials that depict nature that we want to protect and think about the future of Hawaii and the earth!
2021.04.22
On Earth Day, April 22nd (Thursday), a day to think about the global environment, the Hawaii Tourism Bureau launched the project ``WEAR ALOHA, SAVE ALOHA.'' to educate people about the importance of preserving the environment of Hawaii and the entire planet. BEAMS will participate in the first phase of this project and will be selling a limited number of jointly developed aloha items.
Two local Hawaiian artists created designs based on the themes of Hawaii's endangered native plants and marine pollution. In addition to aloha shirts and gowns, we have created an eco bag that makes effective use of leftover fabric, resulting in items that address the difficult topic of environmental issues.
Furthermore, the material used is ECOPET®, a recycled polyester made from textile waste.
This item will be on sale from April 22nd (Thursday) at "BEAMS News" (inside JR Shinjuku Station) and BEAMS ONLINE SHOP.
ITEM LINE-UP
Protecting Hawaii's endemic species from extinction.
The patterns are composed only of endemic plants that have been protected in Hawaii, including endangered species.
Print design by Kim Sielbeck
“There is no individuality that can disappear.”
Approximately 2,944 endemic species color Hawaii's nature. In recent years, many of them are facing the threat of extinction.
One such flower is the bright red Ohialehua, which is Hawaii's signature flower. Many legends remain in the island, and it has been loved by people, but it is said that hundreds of thousands of trees have already died due to a fungus brought in from outside the island.
The Aloha shirts depict endemic plants that are at risk of declining due to changes in the natural environment. In order for Hawaii's beautiful character to continue to thrive, the cooperation of all visitors is essential.
If you come across an endemic plant, do not move or damage it. Wash your personal equipment and vehicle to avoid carrying germs and seeds. This kind of consideration from each individual will lead to the protection of the natural environment, and will bring about major changes in our future.
Protect the ocean from plastic trash.
The design features plastic garbage floating in the ocean where Hawaiians spend their time.
Print design by Jack Soren
“The future of the ocean is up to us.”
When you think of Hawaii, you think of the beautiful blue sea. Hawaii's oceans have been deeply connected to people's lives since ancient times. Surfing, which originated in Hawaii, is a culture that truly represents Hawaii, loved by royalty such as King Kamehameha and King Kalakaua. Hawaii's oceans are currently facing serious marine pollution.
A large amount of plastic garbage is washed up on beaches, and microplastics that are crushed into small pieces in the ocean are at risk of being accidentally ingested by marine life. In response to this, the state of Hawaii has banned the use of single-use plastic containers. (*Due to the current coronavirus pandemic, takeout containers are not subject to regulations.)
If you look closely, you can see pieces of shapes that do not exist in nature depicted on the ocean where Hawaiians wear their aloha shirts. We hope that the actions of people who care for nature will spread throughout the world in order to continue protecting the ocean environment, which is an important global resource.
Thoughts behind the “WEAR ALOHA, SAVE ALOHA.” project
It's not just an aloha shirt.
Thinking about Hawaii and the future of this planet,
So that it becomes an opportunity to change behavior.
A collaboration between Hawaii and Japanese creators,
We made a special aloha shirt with your wishes in mind.
This one piece will change your future.
Come on, you too.
Although Hawaii has the image of being a paradise on earth, it is actually facing serious environmental problems. Marine pollution caused by washed-up microplastics, coral bleaching, endemic plants facing extinction... People's casual actions are connected to Hawaii's environmental problems and the future of the earth.
First, in order to raise our awareness, we focused on the aloha shirt, a familiar item that connects Hawaii and Japan, and proposed ``wearable sustainability.'' ``Wearable sustainability'' is a concept that aims to make many people aware of the importance of being conscious of environmental conservation through the clothes they wear all the time.
We incorporated Hawaii's environmental issues into the design and created special aloha items using ethical materials.
Notes
・Please thoroughly disinfect your hands upon entering.
・Please make sure to wear a mask when entering. Customers who are not wearing a mask may be refused entry.
・Please refrain from visiting if you are not feeling well, such as coughing, fever, shortness of breath, feeling sluggish, headache, sore throat, or unusual smell or taste.
・When the store is crowded, entry may be restricted at the discretion of the staff. Please note.
・Please refrain from large conversations inside the store.
・Please maintain social distance from other customers in the store. Thank you for your understanding and cooperation.
- In order to prevent the spread of the new coronavirus infection, business hours may change or temporary closure may occur.
Please contact the store/commercial facility for the latest information. (2021.04.23)
- release date
- From Thursday, April 22, 2021
- Sales store
- BEAMS News
BEAMS ONLINE SHOP
*Sales will be available at "BEAMS NEWS" from 9:00 when it opens, and from 12:30 at BEAMS ONLINE SHOP.