<Mondaine>Pop-Up Store
2016.09.06
MONDAINE is a leading Swiss design watch manufacturer founded in 1951 by Erwin Bernheim. With its streamlined, simple and easy-to-read dial, distinctive red second hand, and timeless design that combines functionality, it is widely known as a representative Swiss design product.
We will be holding an event at three stores where you can see a wide variety of MONDAINE watches that are not normally available at BEAMS.
Please enjoy the world view of the brand proposed by < BEAMS BOY >.
In 1986, Mondaine signed an exclusive contract with Swiss National Railways and began selling the ``Swiss National Railways Official Railway Watch.''
Its high visibility and simple, complete design have made it a long-seller around the world, and it can still be seen at over 3,000 Swiss National Railways stations.
Since the time when there were no quartz clocks or radio-controlled clocks, the second hand made one revolution every minute in 58 seconds and stopped for 2 seconds at the 12 o'clock position, so that all the clocks in the station showed the same time. We have developed a mechanism. This POP UP SHOP will feature a large number of models, including the "stop 2 go" wristwatch that faithfully reproduces the concept of the same clock.
The characteristic red second hand is inspired by the red departure signal once used by the Swiss National Railways to notify train departure times, and the MONDAINE clock has earned a high reputation as a symbol of the accuracy of the Swiss National Railways. I am.
For customers who purchased during the period,
Brand original leather key chain
I'll give it to you.
*The number is limited.
Please note.
- Event period
- September 16th (Friday) - September 25th (Sunday), 2016
- Holding store
- BEAMS BOY Harajuku
- Event period
- October 7th (Friday) - October 16th (Sunday), 2016
- Holding store
- BEAMS Kobe
- Event period
- November 3rd, 2016 (Thursday/Holiday) - November 13th, 2016 (Sunday)
- Holding store
- BEAMS Hiroshima