The first collaboration between <Lotte> and <Tokyo Culture Chart by BEAMS > has been realized.
2021.08.02
Lotte's sweets and ice cream have been transformed into apparel and miscellaneous goods,
All 23 items released simultaneously by 2 companies
All 23 items released simultaneously by 2 companies
The first collaboration between <Lotte> and <Tokyo Culture Chart by BEAMS > has been realized.
It will go on sale from August 6th (Friday) at both online shops, and a pop-up shop will be held on the 4th floor of "BEAMS JAPAN" to commemorate the release.
The items produced under the theme of "feeling fun to eat and wear" include apparel with the logos of each candy and ice cream, and BEAMS goods reminiscent of actual sweets and ice cream. > Through this perspective, it has been reborn as a playful item.
We will offer a total of 23 items of apparel and miscellaneous goods with motifs of Lotte's familiar sweets and ice creams such as Cranky, Koume, and Mona King.
<Lotte x Tokyo Culture Chart by BEAMS > Collection
"King Mona"
We produce items with coloring and logos that symbolize King Mona.
In addition to T-shirts, caps, and tote bags, we will be offering a total of 5 types, including a battery charger for smartphones modeled after Monaca, and a beach towel that will be useful for the coming season.
"Cranky"
In addition to caps and tote bags featuring the familiar packaging pattern, Cranky will offer a total of three types of T-shirts in colors reminiscent of chocolate. Another key point is that all items feature the “CRUNKY” logo.
"Sasa"
A beach towel that makes use of the "sasa" stitch design, which is irresistible for chocolate lovers.
Whether you're at home or outdoors, spread out this beach towel and you'll be sure to be the hit of the place! Also recommended as a gift.
"Koume"
To commemorate this collaboration, we will be releasing a total of 5 types of T-shirts, hand towels, and fans featuring a new illustration of “Kome-chan” by popular illustrator Yutanpo Shirane. Koume-chan's costume and expression change depending on the item, and these items are packed with attention to detail.
"Toppo"
Two melons similar to the sweets ``Toppo''? ? We kept the baked color and pretzel feel on the surface, but added a ballpoint pen instead of chocolate. As the name "Jumbo Ballpoint Pen" suggests, it is also slightly larger than the actual "Toppo".
"Watermelon cover"
We offer two types of air fresheners: a stick-shaped air freshener with a sweet watermelon scent reminiscent of a ``watermelon cover,'' and a folding umbrella with a watermelon pattern all over its surface. These items can be used in your room, entryway, or car to keep you entertained even on rainy days.
"ACUO"
A nylon eco bag with the "ACUO" logo on the front.
Another point is that the bottle case, which is another icon, has a new design and can be used as a case to store eco bags.
About the release date of some items
・Koume Trump
・Toppo jumbo ballpoint pen
・Watermelon cover folding umbrella
The three items above are scheduled to be released in late August.
- release date
- From Friday, August 6, 2021
- Stores available
- BEAMS JAPAN 4th floor
BEAMS ONLINE SHOP
Lotte online shop
*Ends once sold out
pop-up shop
- Event period
- Friday, August 6, 2021 – Tuesday, August 31, 2021
- Holding store
- BEAMS JAPAN 4th floor