Natsumi Sanjoba's style book "joba's SIMPLE BASIC" is on sale from today!

2021.11.09

<BEAMS SALON><JOIEVE> Director Natsumi Sanjoba's style book ``joba's SIMPLE BASIC'' will be released on Tuesday BEAMS November 9th.
White T-shirt, denim, black knit, sweatshirt, shirt and blouse. Introducing 100 elegant coordinations for adult women, all personal items, centered around these five basic items.
Wearing a style that is simple and basic, but somehow sexy, will surely add excitement to your everyday fashion. It will also be sold at bookstores nationwide and BEAMS ONLINE SHOP, so be sure to check it out.

Click here for BEAMS ONLINE SHOP

"joba's SIMPLE BASIC" released on YouTube!

A Youtube video of close coverage of Sanjoba until the book was completed will be released on the same day!
We will provide you with a wealth of information, from the coordination groups featured, to shooting and interview scenes. There are some behind-the-scenes stories that are not told in the book, so please enjoy comparing it with the book.

About the publication commemorative event


To commemorate the publication of the book, ``joba's SIMPLE BASIC release party'' will be held at `` BEAMS Roppongi Hills.''

There will be a talk show with director Sanjoba, who will discuss the secrets of coordination, and sales of items featured in the book. In addition, from <JOIÉVE>, which is usually sold only online, you will be able to see new items released on Tuesday, November 9th, as well as existing popular dresses, at the store.

Please come and join us for this special event.

event date
Friday, November 12, 2021
Natsumi Sanjoba
Store hours
●Due to the feedback from everyone, we have decided to open a store in Sanjoba.
15:00〜17:00
*You can view the items featured in the book and new items from <JOIÉVE> and purchase them on the spot.
Talk event time
19:00-21:00 (Reception starts at 18:30)
*Recruitment for talk event participants has ended. This is an event that only those who are selected can participate.
*After the 30-minute talk show, there will be time for free customer service such as signing autographs and taking photos.
*The talk show will also be distributed simultaneously on the official live commerce “BEAMS LIVE”
>>Click here to stream BEAMS LIVE
Holding store
BEAMS ROPPONGI HILLS 3F

On sale from 12:30 on Tuesday, November 9th! <JOIÉVE> Fall/Winter 2021 3rd Collection

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