45th Anniversary Special Project The first batch of original BEAMS logo items will go on sale from Saturday, November 13th!

BEAMS celebrates its 45th anniversary this year. We started as a small shop of about 20,000 square meters in the corner of a building in Harajuku, Tokyo. As the times change, BEAMS logo also changes its shape and evolves. To commemorate the 45th anniversary of our founding, we have specially reproduced the original BEAMS logo "American Life Shop BEAMS", which was displayed at the store when it was founded in the 1970s and was only used for a few years. I applied it to various items.

The first lineup includes unisex apparel items such as T-shirts, hoodies, and caps.
It is a nostalgic item for those who know about those days, and a fresh item for those seeing it for the first time.

It will be on sale from Saturday, November 13th at BEAMS stores nationwide (excluding some stores), BEAMS ONLINE SHOP, and ZOZOTOWN.

Please take this opportunity to purchase it.