Accessory brand guriguri will be hosting a pop-up shop at BEAMS JAPAN (Shinjuku) where you can customize your toy charms.

2025.11.28

guriguri is an accessory brand from Japan that means ``talisman'' in Arabic. The accessories, which are characterized by a warm finish that resembles a talisman, are created with great care for each collection, starting from searching for vintage parts each season to producing original parts.

A pop-up shop where you can enjoy toy charm customization will be held at BEAMS JAPAN (Shinjuku). During the event, a wide variety of items will be available, including "Vintage Toy Charms" made with precious vintage charms and "Mini Bags" made of denim fabric with assorted appliqués. Accessories perfect for the holiday season will also be available.

Don't miss this opportunity to see all of guriguri 's items in one place!

A denim mini bag decorated with assorted appliqués

"Toy Charm" Custom Event

Finished image

Selling price
21,780 yen (tax included)

Customizable parts
① Carabiner base (6 colors available)
②Main Toy
③ Sub parts

Combine them to your liking and enjoy creating your own "toy charm."

① Carabiner base (6 colors available)

②Main Toy

③ Sub parts

Event period
December 12, 2025 (Friday) - December 25, 2025 (Thursday)
Holding store
BEAMS JAPAN (Shinjuku) 3F