BEAMS JAPAN and Nihonshuki, a sake brewing company in Nishinomiya, Hyogo Prefecture, have started a collaborative project called “Nihonshuki♡”

2021.12.02

Nihonshuki♡, a collaboration project between Nihonmori, a sake brewing company in Nishinomiya City, Hyogo Prefecture, and < BEAMS JAPAN > has started.

In this project, in order to help people enjoy sake as an everyday drink, illustrations created by artist Yutanpo Shirane will be used not only on sake bottles, but also on goods such as glasses, and on the interior design BEAMS JAPAN and Shinpūkan SPOT. We will introduce scenes that blend into your lifestyle.

In addition, a web movie starring BEAMS staff and a special website will show how to enjoy sake in various situations and suggest various ways to drink it.

Please take this opportunity to experience the charm of Japanese sake.

Yutanpo Shirane

Born in Saitama in 1968, lives in Tokyo. As an illustrator, he is involved in various print media, web content, corporate campaigns, etc. In addition to creating collaborative visuals for clients such as EDWIN and LOTTE Koume, BEAMS also holds solo exhibitions several times a year and participates in overseas art fairs.

Model and actress Mayu Yokota and the unique BEAMS staff from the Kansai area appear!
We will show you how to enjoy sake in everyday life.
DJ Ryow aka Smooth Current's original song created for this promotional video is also a highlight!

ITEM

“Nihon Shuki♡” original item

<Nippon Sakari x BEAMS JAPAN > Raw unprocessed sake limited bottle can 200ml ¥550 (tax included)
Kutani ware bean plate ¥1,650 (tax included)
Glasses (2 types) ¥1,100 each (tax included)
Sweatshirt ¥8,800 (tax included)
T-shirt ¥4,950 (tax included)
Sticker set ¥880 (tax included)
Mini tote ¥2,200 (tax included)

During the “Nihonshuki♡” event period, those who purchase “Nihonshuki♡” related products worth ¥3,300 (tax included) or more at 3 BEAMS JAPAN stores will receive a <Nippon Sakari x BEAMS JAPAN > limited edition acrylic masu!
*The prize will end as soon as it runs out.


drinking is not allowed before 20. Alcohol should be delicious and in moderation. Drinking by minors is prohibited by law.
Never drink and drive.
Drinking alcohol during pregnancy or breastfeeding may affect the development of the fetus and infant. Be careful.

*Due to the influence of the new coronavirus, business days and hours may change. Please contact each store.
Event period
① December 2, 2021 (Thursday) - December 21, 2021 (Tuesday)
②December 24, 2021 (Friday) - January 10, 2022 (Monday/Holiday)
Holding store
① BEAMS JAPAN (Shinjuku)/ BEAMS JAPAN Shibuya/ BEAMS JAPAN Kyoto
②Shinpukan pop-up space “SPOT” (Kyoto)

Sales terms and notes

・“ BEAMS JAPAN” (Shinjuku) 1F will be open from 13:00 only on Thursday, December 2, 2021.
・ BEAMS ONLINE SHOP will start selling from 12:30 on Thursday, December 2, 2021.
・Product reservations will be available from Wednesday, December 3, 2021.
・Cash on delivery mail order will be available from December 6, 2021 (Monday).
・Limited bottle cans of raw unprocessed sake will be sold at 3 BEAMS JAPAN stores.
*The above sales method and rules may change depending on circumstances. Thank you for your understanding.

Precautions regarding new coronavirus infection countermeasures

・Please thoroughly disinfect your hands upon entering.
・Please make sure to wear a mask when entering. Customers who are not wearing a mask may be refused entry.
・Please refrain from visiting if you are not feeling well, such as coughing, fever, shortness of breath, feeling sluggish, headache, sore throat, or unusual smell or taste.
・When the store is crowded, entry may be restricted at the discretion of the staff. Please note.
・Please refrain from talking loudly inside the store.
・店内では他のお客様とのソーシャルディスタンスの確保をお願いいたします。

Thank you for your understanding and cooperation.

Kundo Koyama and Yo Shitara 's BEAMS JAPAN Conference Vol.15
<Japan Sake × BEAMS JAPAN>Do you like Japan? “Nihon Shuki♡”

Kundo Koyama, a broadcast writer and screenwriter who is also an integrated advisor for the "BEAMS JAPAN" project, and Hiroshi Shitara, representative of BEAMS, will be in charge of public relations for Nippon Sei in the regularly held YouTube content "Kundo Koyama and Yo Shitara 's BEAMS JAPAN Conference"・Nozomi Mori will be a guest. We will have a talk session about ideas to help young people enjoy sake more and what we want to achieve with the "Nihonshuki♡" project.

favorite