A music festival held on the same day in 5 cities with BEAMS staff and the host area.

On Monday, February 7, 2022, the music festival “BEAMS MUSIC FESTIVAL 2022 “BE FES!!”” produced by BEAMS will be held at the concert halls “Zepp” in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka. On the same day, we will also be streaming the performance digitally in real time.

In each area, surrounding facilities and nearby BEAMS stores will offer a variety of content planned using the connections of BEAMS staff, as well as official "BE FES!!" T-shirts with limited designs created in collaboration with artists. I made 6 types.

In addition, we will collaborate with local restaurants and commercial facilities recommended by BEAMS staff to distribute "BEAMS Regional Promotion Tickets" (pseudonym) that allow you to receive various services, thereby enlivening the festival in cooperation with each region. .

“BE FES!!” Official T-shirt

In order to liven up this festival, we will start taking pre-orders for official "BE FES!!" T-shirts designed by artists connected to each area, following the ideas of BEAMS staff, from Friday, December 3rd.
We hope that you will enjoy wearing this official T-shirt at the venue on the day or when watching the digital distribution.

Artist < JUN OSON > has designed the main official T-shirt for the music festival "BEAMS MUSIC FESTIVAL 2022 'BE FES!!'" produced by BEAMS for the first time.
A wide variety of characters enjoying music are placed around the official logo of "BE FES!!", creating a design that embodies the festival.

Based on the message of Sapporo's area theme "FOR THE FUTUR E" and the staff's request to include motifs of winter flora and fauna, the theme was "red fox, snow, footprints, and rowan berries." A piece created by Lee Izumida's idea. The hand-drawn illustrations express the warm feeling of cold Hokkaido.

A piece that expresses the Tokyo area theme of "light" in the city of Tokyo. The main points are the design of buildings by Taichi Watanabe, which is reminiscent of Tokyo, and the bright colors. It is a print specification that stands out on a dark tone T-shirt that resembles the sky from night to dawn.

Nagoya is a city where morning culture is deeply rooted. I drew an image of ``YUM YUM CHANG'', the work icon of <ZECS>, stuffing his mouth with the morning menu at a coffee shop. In addition, along with the sun motif, a collage of items typical of Nagoya is featured. The front features <ZECS>'s unique tagging and a bubble letter-style "GOOD MORNING" in the center, creating a catchy and positive piece.

“BE connect!!Make a circle” on the front page is about connecting everyone involved with BEAMS through “BE FES!!”! Let's take hands and form a circle. It has a positive message. It also has the meaning of connecting with the people who have been involved with BEAMS so far and forming a circle. Speaking of Osaka! The character is based on the ``Takoyaki'' of ``Takoyaki'' and has a lively impression of Kansai.

This piece uses a POP illustration by Fukuoka-based artist <Toyamag>. The area theme, “Come on! BEAMS pot!” is named after Kyushu, which is home to many power spots, creating a place where a variety of people can gather and have fun. This is also the idea. The recommended points are the bright colors and the parts where people and animals come together and dance happily. And here is an illustration of stacked stones that secretly represents a power spot.

LOVE MUSIC.
After all, I love music.

After all, I love music.
The best stage, your favorite lyrics, the best tracks.
It's the world's most popular idol tune.
All in all, I love music.
I like fashion that evokes music.
I love the moment when I can share music with someone.
That's why we're holding the music festival "Beefes."
I want you to feel BEAMS' deep love for music.
It transcends fashion, culture, time, age, gender, and national borders.
Dance, Beefest! Smile, Beefes!
After all, everyone loves music unbelievably.

BEAMS MUSIC FESTIVAL 2022 “BE FES!!”

Sponsor: BEAMS Co., Ltd.
Planning cooperation: SME Live Creative