45th Anniversary Special Project The second edition of the original BEAMS logo items will be released sequentially from Saturday, January 15th!

BEAMS celebrates its 45th anniversary this year. We started as a small shop of about 20,000 square meters in the corner of a building in Harajuku, Tokyo. As the times change, BEAMS logo also changes its shape and evolves. To commemorate the 45th anniversary of our founding, we have specially reproduced the original BEAMS logo "American Life Shop BEAMS", which was displayed at the store when it was founded in the 1970s and was only used for a few years. I applied it to various items.

The second collection is a home collection of rugs, mugs, aprons, towels, and more. We have created an item that can be used at home as well as given as a gift.

It will go on sale from January 15th (Saturday) at BEAMS stores nationwide (excluding some stores), BEAMS ONLINE SHOP, and ZOZOTOWN.

Please take this opportunity to purchase it.