America's leading pop icon SpongeBob will hold a pop-up shop for a collaboration collection between artist Yusuke Hanai and BEAMS T

2022.07.11

BEAMS T is a completely Special order collection of collaboration items between Yusuke Hanai, whose works are heavily influenced by American counterculture, and SpongeBob SquarePants, one of America's leading pop icons. To celebrate, a POP UP event will be held at "BEAMS T Harajuku" from July 14th (Thursday)!

On the first day of POP UP SHOP, a silkscreen event will be held where customers who purchase related products at "BEAMS T Harajuku" will receive a novelty bandana printed with the main visual of this collection on the spot. I will do it.
Yusuke Hanai will also be in the gallery from 16:00, so please come to "BEAMS T Harajuku"!

*Please note that the number of novelties is limited.

Yusuke Hanai has a sense of crisis about the changes in the ocean environment that he noticed through his hobby of surfing, and as a writer, he has often published messages related to the ocean through his works. These works resonated with SpongeBob and his friends who live in the sea, and were born.

For this collection, Yusuke Hanai has drawn the characters and incorporated them into items. In addition to T-shirts, the lineup also includes headwear and key chains from NEW ERA, bags from GREGORY, shorts from Dickies, and bottles from NALGENE. Also available in children's sizes, the content allows a wide range of people, from children to adults, to enjoy the world of SpongeBob SquarePants.

SpongeBob × Yusuke Hanai × BEAMS T

T-shirt (for adults)

Color:White, Grey, Black, Navy
Size:S, M, L, XL, XXL
Price: ¥5,500 (inc.tax) *Gray only ¥5,940 (inc.tax)

T-shirt (for kids)

Color:White, Black, Beige, Yellow
Size:100, 120, 140, 150
Price: ¥3,850 (inc.tax)

NEW ERA × SpongeBob × Yusuke Hanai × BEAMS T

Cap & Hat & Key Holder

Cap (for adults) Black ¥5,280 (inc.tax), Brown ¥6,050 (inc.tax) / Cap (for kids) Green ¥4,180 (inc.tax) / Hat (for kids) ¥4,620 (inc.tax) / Key Holder ¥2,750 (inc.tax)

NALGENE × SpongeBob × Yusuke Hanai × BEAMS T

Bottle

Price: ¥3,080 (inc.tax)

Dickies × SpongeBob × Yusuke Hanai × BEAMS T

Shorts

Color: Brown
Size:S, M, L, XL
Price: ¥14,300 (inc.tax)

GREGORY × SpongeBob × Yusuke Hanai × BEAMS T

Bag

Backpack “DAY PACK” ¥27,500 (inc.tax) / Backpack “FINE DAY” ¥14,850 (inc.tax) / Knapsack ¥7,150 (inc.tax) / Tote Bag ¥7,150 (inc.tax)

Artist

Yusuke Hanai

Artist based in Japan.
His style, which combines retro illustrations influenced by the American counterculture of the 1950s and 1960s with Japanese aesthetic sensibilities, has gained support from many people across borders, and he has exhibited his works in various countries. I am. In addition, we are expanding the scope of our activities both domestically and internationally, including many collaborations with global companies. @hanaiyusuke

Pre-order starts
June 10, 2022 (Friday) 12:30~
release date
Thursday, July 14, 2022
Sales store
BEAMS T Harajuku
Artist's gallery
Scheduled to start from 16:00 on Thursday, July 14, 2022

Notes

・Please help us measure your temperature at the entrance.
・Please thoroughly disinfect your hands upon entering.
・Please make sure to wear a mask when entering. Customers who are not wearing a mask may be refused entry.
・Please refrain from visiting if you are not feeling well, such as coughing, fever, shortness of breath, feeling sluggish, headache, sore throat, or unusual smell or taste.
・When the store is crowded, entry may be restricted at the discretion of the staff. Please note.
・Please refrain from large conversations inside the store.
・Please maintain social distancing inside the store.

Thank you for your understanding and cooperation.

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