BEAMS SPORTS will produce new team wear for “KOSÉ 8ROCKS” and hold their first collaboration event on Monday, September 19th (holiday)!

​BEAMS SPORTS is a project that produces a sports culture that everyone can enjoy by combining sports and fashion. Rocks) has produced team wear to be worn during the Dai-ichi Life D.LEAGUE 22-23 season, which begins in October 2022. In addition, a special event sponsored by BEAMS SPORTS, "BEAMS 8ROCKS )” will be held. On the day of the event, there will also be live streaming on BEAMS SPORTS' official Instagram and BEAMS' live streaming site" BEAMS LIVE."

This is the second time that BEAMS SPORTS has designed team wear for KOSÉ 8ROCKS, following the 21-22 season. While retaining the essence of dance culture and functionality tailored to movement, we have added urban street details expressed by select shop BEAMS to create a fashionable and stylish design.
By providing this team wear, BEAMS SPORTS will support the KOSÉ 8ROCKS as they aim to make further progress with the goal of winning consecutive league championships.

This collaboration event, which will be an opportunity to unveil such team wear to customers for the first time, will feature two parts of original content.
Part 1 will feature a showcase performance and talk show by KOSÉ 8ROCKS, as well as special content that combines dance and fashion. Not only the dance technique, but also the fashion coordinated by the players and the staff will be the evaluation point for the battle, and the winner will be decided by the judges of the audience.
In the second part, we will hold a workshop where you can learn dance directly from the athletes. This is an opportunity to experience the charm of "KOSÉ 8ROCKS" and their powerful performance up close, brought out from a perspective unique to BEAMS SPORTS.
*Reception for applications to participate in this event ended at 23:59 on Sunday, September 4th. Thank you very much for your applications. The winners will be contacted on September 9th (Friday).

BEAMS the day of the event, we will also have a giveaway where you can win T-shirts with autographs from BEAMS 8ROCKS members. People who are watching BEAMS LIVE'' can also participate. In addition, on "BEAMS LIVE" you can see a list of coordination items worn by players in fashion battles, and you can purchase them as is.

New team wear design comment

Continuing from last season, the newly produced team wear has been designed with the logo of BEAMS SPORTS, a community that connects sports and fashion.
The design has been completely changed from last season's black-based design to a design that uses KOSÉ Blue, the theme color of "KOSÉ 8ROCKS", as the main color.
In addition to blousons, pants, and T-shirts that incorporate the mood of the 90s, bucket hats and caps are among the latest trends in streetwear that are indispensable for B-BOYs and B-GIRL. produced. The sleeves and underarms of the blouson, as well as the sides of the pants, are equipped with ventilation functions that not only allow you to control the temperature, but also create a great-looking design with the mesh part visible when the zipper is opened. The T-shirts have a game shirt design that goes well with blouson pants and are available in two colors, light gray and black, each with a different impression. The mesh parts of the headwear, ventilation, and chest are finished in black, creating a gorgeous and eye-catching style that exudes style and coolness, creating a coordination that gives you a sense of the "current" street style.

[Signed T-shirt giveaway campaign]

Those who post their thoughts and feelings about the day on their Instagram feed or Twitter under the specified conditions will be entered into a lottery to receive a T-shirt autographed by a KOSÉ 8ROCKS player.

*Application period: September 19th (Monday/holiday) to September 25th (Sunday)
*Winners will be asked to post a photo of themselves inside the venue, and others will be asked to post a screenshot of Instagram Live or BEAMS LIVE distributed from their BEAMS SPORTS account.
*Please note that the conditions are different for Instagram and Twitter.

■For Instagram
Add tags to photos and texts, write your impressions of the event, and post to the feed.
Specified tagging:
Accounts “@beams_sports” and “@kose8rocks”
Hashtags “#kose8rocks_beamssports”, “#desired size (XS/S/M/L)”

■For Twitter
Tweet with a tag in the text and write your impressions of the event.
Specified tagging:
Accounts “@ BEAMS_JP”, “@kose8rocks”
Hashtags “#kose8rocks_beamssports”, “#desired size (XS/S/M/L)”