The 7th popular work in the series, which has sold 370,000 copies in total, “BEAMS AT HOME For Wellness In Life” will be released on Thursday, September 29th!

The latest book in the series "BEAMS AT HOME" that focuses on the lives of staff working at BEAMS, BEAMS AT HOME For Wellness In Life," is published by Tsuzuku Clothing, which promises to consider sustainability from multiple angles and advance its efforts. It will be released on Thursday, September 29, 2022, in conjunction with “Sunday”.
The latest edition, the seventh in the series and the first in about three years, focuses on the well-being and lifestyle of the unique BEAMS staff. A total of 480 pages full of photographs introduces housing and lifestyles that have become of increasing interest as the times change. We have collected examples of modern, life-sized lifestyles that only BEAMS staff who love fashion have achieved, such as choosing items, creating an earth-friendly room, and ideas for living without throwing anything away.

The release date, September 29th, is ``Tsuzuku Clothes Day,'' where BEAMS, which celebrated its 45th anniversary last year, promises to think and talk about sustainability related to clothes from multiple angles, and to take its efforts one step further. = 9, Fuku = 29) was applied to the Japan Anniversary Association, a general incorporated association, and was certified and registered. BEAMS, which is entering its second year since the establishment of the anniversary, will take the opportunity of the release of "BEAMS AT HOME For Wellness In Life" to further promote the creation of a system to think about the life cycle of things around us together with customers.

Additionally, an event to commemorate the release will be held at Daikanyama Tsutaya Bookstore. In addition to selling this book, we will be exhibiting and selling furniture and miscellaneous goods that BEAMS has carefully used and stored for many years, and will introduce the various sustainability-related activities that we are involved in. Please take this opportunity to visit us.

“Continuing Clothes” Project

The fashion industry faces many challenges in sustainability. BEAMS has adopted the sustainability Management Policy, which reaffirms the sustainability of the natural environment, resources, energy, physical and mental wellness, and the happiness of all people involved with BEAMS in connection with our business, back office, and community. We believe that proposing sustainability in the lives of people who enjoy fashion is a major role imposed on BEAMS, which as a select shop has proposed many lifestyles to the Japan market. In the "Clothes to be continued" project, which was launched from such a thought, we will engage in various activities as a company and store.
The website of the "Tsuzuku Clothes" project, launched in June 2021, communicates about the life cycles of clothes and everyday items, which change greatly depending on your lifestyle. We will introduce the life-sized philosophy and actions found in familiar examples to the many people who enjoy fashion.
Continued clothes. Click here for website