The notable brand SETCHU, which won the grand prize in the fashion contest “Who Is on Next,” will be available at “International Gallery BEAMS” from Saturday, October 15th.

In the fall/winter season of 2022-23, a new brand, SETCHU, will be launched exclusively at International Gallery BEAMS in Japan.
The brand name SETCHU comes from the Japanese word ``Japanese and Western eclectic'' (Japanese = Japanese, Western = Western, eclectic = harmony), and expresses the brand with the concept of a blend of Japan and the West, a fusion of two cultures. doing. Designer Satoshi Kuwata was born in Kyoto Prefecture and has lived in Paris, Milan, London, New York, etc. The unique know-how and multifaceted perspective that form the foundation of the brand were naturally acquired through living in various places. It is said that it is a gift. In 2022, he won the grand prize in the fashion contest "Who Is on Next", which discovers up-coming designers, and the judges include Pierpaolo Piccioli of VALENTINO and Alessandro Michele of <GUCCI>. It is attracting attention.
Please take this opportunity to pick it up at the store.