A collaboration between the new J.Crew led by Brendon Babendin and BEAMS PLUS! Mike Mills is featured in the campaign visual.

BEAMS PLUS BEAMS PLUS which pursues authentic men's clothing that can be worn for many years and continues to propose the ideal form of authentic men, was created in collaboration with J.Crew, the hero of American casual clothing. We are releasing a capsule collection of gems.

J.Crew, which started with catalog sales in 1983, accurately captures the modernity of the times, creating timeless men's wear by creating a tasteful and one-of-a-kind color palette and developing original textiles. I did. Last year, Brendon Babenzien, the founder of Noah, was appointed as men's creative director, and this season marks the beginning of a new chapter.

The collaboration between these two companies, who share the common goal of making timeless clothes and have worked hard to be creative beyond trends, will combine the authentic American approach to casual wear with the skillful blending of foreign cultures to create a new style unique to Japan. By combining these values, we have completed a luxurious lineup of 14 types.

The theme is "OLD BOY". Reminiscing about the good old American traditional, the items incorporate the military design language that both brands have deep knowledge of, resulting in a mix of old and new with a sense of déjà vu and freshness.
A chore coat that shines with < BEAMS PLUS >'s signature patchwork technique, a blazer made of satin material on the back, and military overpants with a Mackenzie check pattern that originated in Scotland. The collection is full of highlights.
The ambitious works by BEAMS PLUS and J.Crew, which express their love for "style," are being sold at J.Crew in the United States, and in limited quantities in Japan as well. On sale from October 19th at "BEAMS PLUS Yurakucho" and "BEAMS ONLINE SHOP".
*Mod coat only is not sold at the official online shop.

Please look forward to it.