We are releasing 3 types of familiar x BEAMS JAPAN collaboration items with the motif of the 2023 zodiac “Rabbit”!

From December 13, 2022 (Tuesday), 3 types of familiar x BEAMS JAPAN collaboration items with the motif of the 2023 zodiac “Rabbit” will be released at 3 BEAMS JAPAN stores and BEAMS ONLINE SHOP I will do it.

The familiar bag is said to be a nostalgic item that is forever admired by girls and is inseparable from memories for women from Kobe.
The third special collaboration item between familiar and BEAMS JAPAN, which gained popularity by releasing denim bags with the theme of the zodiac signs in 2021, will be released on Tuesday, December 13, 2022. We have prepared 3 types of denim bags, pouches, and accessory cases with the motif of the 2023 zodiac "Rabbit".

The denim bag expresses a story based on the theme of "Otsukimi," a well-known Japanese event. A girl, a bear, and a bunny climb up a tree and gaze enchantingly at the beautiful moon. In the glittering night scene, there is the year 2023 and the neon signs "B" for "BEAMS" and "f" for "familiar"! If you look closely, you can see a rabbit silhouette hiding in the moon.

In addition, the lining has been further updated with an original check pattern that incorporates both companies' corporate colors and the initials "F" and "B." The design is also packed with attention to detail that can only be achieved through collaboration.

The new pouches and mini cases have simple yet thoughtful designs, such as the appearance of a rabbit wearing an original check and art of sharing carrots, the rabbit's favorite food.

BEAMS JAPAN, which disseminates various Japanese products and things both domestically and internationally, also curates famous Japanese products, sometimes offering them with an added twist. Please look forward to the one-of-a-kind special collaboration items packed with the commitment of both brands.