BEAMS GOLF" launches new line "B.G.THREE" for the "X-Generation Golfer".

B.G.THREE, a new line of simple yet functional golf wear for the X-Generation that seamlessly connects "town," "home," and "golf," will launch on January 23 (Monday).
Currently, the mindset of golfers, especially those in Generation X, is changing dramatically. The point is that golf is not just a hobby or leisure activity, but is being reconsidered as a true sport. A certain amount of muscle strength is required to maintain a stable shot through 18 holes, increase distance, and achieve a more accurate approach. Furthermore, while playing, their brains are working at full capacity not only for physical performance, but also for overall course strategy and instant decisions.
In other words, golf is the best exercise for business people (of course, men and women) living in the city, using their bodies and minds. Gen Through golf, they aim to enrich their lifestyles with wellness.
So what is the most realistic wear for the wellness golfer? The answer that "BEAMS GOLF" has arrived at is wear that seamlessly connects the "city," "home," and "golf. Let me explain it more simply. First, it is simple. First, it must be simple. It must have a sophisticated design that you would not feel self-conscious wearing in town. It should have the right amount of "looseness" to allow you to relax at home. It must have excellent functionality so that it can be used as gym wear or for cycling to work. And it must have a quality that adults of Generation X can appreciate. The new line "B.G.THREE" satisfies all of these requirements.
For adults who love golf, we propose a style that is minimal, high-quality, and leads to mindfulness.