The official online shop of ripe large strawberry brand <Cadeau Rouge> will open on February 1st (Wednesday)
2023.02.01
Cadeau Rouge is a brand of ripe, large strawberries grown by BEAMS, which is produced by KSF Co., Ltd., a strawberry producer in Tochigi Prefecture. It was unveiled to customers for the first time at a pop-up shop held at “BEAMS NEWS” in Shinjuku, Tokyo from BEAMS 20, 2022 (Tuesday) to December 27, 2022 (Tuesday), and was very well received. I received it.
Finally, on February 1st (Wednesday) at 11 o'clock, the brand'sOfficial online shophas opened and we will start selling directly from the farm to customers across the country. In addition, prior to the sale at the official online shop, it will be available at QUEEN'S ISETAN in Isetan, Shinjuku from 10:00 on Wednesday, January 25th.
<Cadeau Rouge> is a product of dignified beauty and uniqueness that was created based on strawberries, which were awarded the world's first 3-star fruit and vegetable award in the Excellent Taste Award held by the International Taste and Judgment Organization (*1) in 2016. This is a brand of perfectly ripe, large strawberries with a rich aroma, juicy, and gentle sweetness. Cadeau Rouge, which weighs over 35g per grain and has a high yield rate of 3% (*2), is highly fragrant and looks great, and ``1000'', which weighs over 50g and has the triple signature of super-ripe, super mellow, and super large. We offer ``Cadeau Rouge Premium'', a rare ripe large strawberry that is said to be one in every grain (*2).
The brand name means ``red gift'' in French, and as the name suggests, ``strawberries you'll want to give to your loved ones.'' The products are sold in gift packages designed by BEAMS, and we are particular about providing not only a taste but also a special feeling and excitement when you hold them in your hands.
*1 An organization that conducts rigorous evaluation and certification specializing in "taste itself" and is comprised of the world's best chefs and sommeliers.
*2 Both are KSF comparisons (based on "Skyberry Harvest Fruit Quality Survey" from October 14, 2017 to May 19, 2018)
Three reasons why <Cadeau Rouge> is rare
1. Precise numerical control and detailed manual work are essential for growth.
We have created a stress-free cultivation method to maximize quality.
Skyberry, the variety that is the basis of <Cadeau Rouge>, is more susceptible to stress than other varieties and tends to overreact to even the slightest change, and its quality is greatly affected by temperature, humidity, fertilizer concentration, etc. Masu. Growers are required to have delicate techniques and observational skills to control these external stress factors, and it is also essential to maintain the internal balance of the plant, known as internal stress. Based on daily observations and growth surveys of strawberries, we continue to carefully manage the distribution of nutrients to leaves, stems, roots, and fruits to ensure that the distribution of nutrients to leaves, stems, roots, and fruits is not uneven, in accordance with the length of the day and the amount of sunlight that change with the seasons. Careful manual labor is involved in removing old leaves to maintain the appropriate number of leaves for growth. By creating a stress-free cultivation environment, Cadeau Rouge was born by maximizing the inherent potential of strawberries.
2. Normally, the larger strawberries become, the more irregular their shape becomes.
Growing large, beautiful, cone-shaped strawberries is extremely difficult.
Regardless of the variety of strawberries, the larger they get, the more irregular their shape becomes. The energy consumption of large fruits is large, and the reason for this is that the priority of nutrient distribution and the force of attraction are strong. Fruits that rapidly absorb nutrients grow rapidly, and the surface of the fruit often becomes ridged with streaks or unevenness, and the tip of the fruit is often broken into two or three pieces. In other words, the "conical" shape can be said to be proof that the plant has grown obediently without undergoing any major changes or stress during the cultivation period. In addition to the ``difficulty of cultivation'' to bring out the original quality to its fullest extent, the ``beauty in appearance'' cannot be achieved without even more precise control and consideration. KSF Co., Ltd. has overcome these hurdles and has maintained a high rate of cone-shaped occurrence.
3. Deliver strawberries that do not ripen to customers in a super-ripe state.
We have mastered special techniques to deliver the fruit in a delicate, ripe state.
Strawberries do not undergo "over-ripening" where the sugar content increases after harvesting, and the best condition for strawberries is when they are "fully ripe" immediately after harvesting, with the highest sugar content and best taste. However, as the number of days for ripening increases, or in other words, the fruit reaches a fully ripe state, it becomes delicate, with the epidermis of the fruit breaking easily, the fruit itself becoming soft and easily damaged, and other fruits becoming more susceptible to damage. Various risks arise, such as nutritional competition with other foods and resulting in unstable quality. In addition, in distribution for general consumption, where avoiding damage during transportation and preserving shelf life after display are important, most strawberries are picked young before the ripe strawberries have a chance to bring out their delicious flavor. Under such circumstances, <Cadeau Rouge> is a strawberry that has achieved a "ripe state" that pursues the beauty of size, firmness, texture, and luster to the utmost through the technological capabilities of KSF Co., Ltd. Furthermore, ``Cadeau Rouge Premium'' is the only product that can deliver ``ultra-ripe'' fruits to customers, eliminating risks during transportation with a special packaging ``Freshel'' that allows harvesting without touching the delicate fruit. This is the second product.
It's not just a fruit, it's a "gift" for someone.
A dignified beauty and a unique rich fragrance.
If you taste the juicy and gentle sweetness,
“I want to deliver it to that person too.”
That kind of feeling should be born.
A miraculous strawberry that shines with life,
To your irreplaceable and important you.
lineup
Cadeau Rouge
“Ripe large strawberries with a fresh aroma and a harvest rate of only 3%”
One tablet weighs over 35g.
This is a rare strawberry that has a strong aroma and fresh taste, and also looks great. Delivered in a box containing 9 to 12 tablets, it is also recommended as a souvenir.
1 box: ¥9,720 (tax included)
Cadeau Rouge Premium
``Super ripe, super mellow, super large grains. 1 in 1000 miraculous strawberries”
One tablet weighs over 50g.
Unparalleled size, beautiful conical shape, and deep, memorable aroma and taste that maximize the potential of strawberries. The special packaging allows the fruit to be harvested, packed and shipped without touching it, achieving the ripeness and richness of a luxury item.
1 box: ¥3,780 (tax included)
1 box (6 tablets): ¥21,600 (tax included)
Official site
Official Instagram
*Not available at BEAMS stores or BEAMS ONLINE SHOP.
*For information on the arrival status of the Cadeau Rouge official online shop, please use the inquiry form on the Cadeau Rouge official website.