"BEAMS F ATHER'S DAY 2024" has begun, proposing the perfect gift for Father's Day

2024.05.30

BEAMS will launch "BEAMS F ATHER'S DAY 2024" at stores nationwide and on BEAMS ONLINE SHOP, offering a selection of gift items perfect for Father's Day.

On Father's Day, we want to give a gift that lifts your father's spirits and put a smile on the face of the whole family. With this in mind, we created the main visual with the catchphrase "When dad is in a good mood, the whole family feels good, too." Following on from Mother's Day, we have hired illustrator AZUSA IIDA. We will be giving away smartphone wallpapers using the illustration from the main visual.

This year, we will once again be proposing items selected by the unique perspective of BEAMS staff. The "BEAMS GIFT" site introduces Father's Day gifts that will warm the heart of both the recipient and the giver.

From June 6th (Thursday) to June 16th (Sunday) at participating stores, customers who purchase gifts will be given yellow rose "paper charms" to make their gift wrapping more gorgeous.

*Some stores may not distribute it.
*Distribution will end as soon as supplies run out.

This Father's Day, why not show your appreciation by giving your dad a gift he'll love?

We're giving away original wallpapers by illustrator AZUSA IIDA!

▼Long press the image to download▼

Novelty

We're giving away original paper charms by illustrator AZUSA IIDA!

Customers who purchase gifts between June 6th (Thu) and June 16th (Sun) will receive a yellow rose "paper charm" featuring an original illustration by illustrator AZUSA IIDA! The backing paper can be used to write a message.
*As numbers are limited, this offer will end as soon as stock runs out.

AZUSA IIDA

Born in Tokyo in 1991.
Since holding his first solo exhibition in 2016, he has been exhibiting works using experimental methods, primarily focusing on people.

He also values a fashion perspective, and has worked on illustrations for the 10pm horoscope on FASHIONSNAP.COM, as well as New Year visuals for LUMINE, while also collaborating with designer brands, fashion retailers and even product design.

Instagram｜@azusa_iida

Special Contents

What type of dad is yours?
- Father's Day Gifts for Everyone -

If you're going to give a gift, you want to give one that will truly make the recipient happy! So, this time we have eight real-life dad staff from BEAMS appearing. We will introduce recommended gifts for different types of dads, with different hobbies, tastes, and personalities.

■ Click here for the special feature

For those who don't want to make a mistake when choosing a gift
The highly popular "BEAMS 100 Masterpieces"

We'll tell you about some really great items that you'll be missing out on if you don't know about them. They may not be flashy, but they've been selling for a long time. This popular content brings together all of these hidden popular items that are hidden away in BEAMS.

■ Click here for the special feature