Introducing Special order B:MING by BEAMS from Japan-made denim brand NEEDBY heritage. Denim items that pass on tradition and technology to the next generation.

​NEEDBY heritage is a denim brand that started in the spring/summer season of 2023. Born from the desire to "protect the traditions and techniques of Japan's denim industry and pass them on to the next generation," while making full use of Japan's proud USED processing technology, we have also reduced wasted chemicals and water, and reduced the labor force. We are proposing denim with improved production efficiency to meet the demand.
With basic designs that are timeless, we will introduce items ranging from good old classic denim wear to items that are packed with special attention only to B:MING by BEAMS.
Two types will be available: ``JOE'' with a classic straight silhouette and ``ANDY'' with a wide straight silhouette that expresses masculinity.
``JOE'' is based on the model that is the face of the brand, processed to give it the look of 90's American denim, and adjusted to a length that makes it easy to combine with a variety of shoes. ``ANDY'' is a custom-made item Special order USNAVY's 50's denim as the image source, and combines pocket work similar to slacks. The fabric is relatively thin cotton denim at 11.75 ounces. The material has a firmness that maintains the silhouette and just the right amount of softness.
Because denim is basic and universal, its expression changes depending on the wearer and the times, bringing out the most ``personality'' of the time. This Special order, produced using high-quality materials and traditional high technology, will be on sale at B:MING by BEAMS stores nationwide from August 18th (Friday).