A “store that doesn’t sell things” opens in Harajuku for a limited time! Would you like to think about the value and life cycle of things together through the exchange of things?
2023.09.29

Today, September 29th (Friday) is "Tsuzuku Clothes Day" (Tsuzuku = 9, Fuku = 29), where BEAMS promises to think and talk about sustainability related to clothes from multiple angles, and to take its efforts one step further. As an initiative to commemorate the 2nd anniversary of its establishment, for a limited time from October 20th (Friday) to October 22nd (Sunday), 2023, “JOINT AROUND the CORNER” in Harajuku will hold a “Shop that does not sell goods” event. ' will open.
``A shop that doesn't sell things'' is a shop that focuses on the exchange of things with the theme of ``continue.'' On display at the store are clothes that have been selected for this project by BEAMS staff and creators who are sympathetic to the project. ."is. Customers can bring items that they also have feelings for and exchange them with items displayed by other people in the store by ``exchanging their feelings.''
Furthermore, by cooperating with the collection of clothing that is no longer worn, you can choose to take home items that are not scheduled to be sold as products, such as BEAMS' aged inventory or decorative furniture from stores. Masu. Clothing collected from customers will be collected through the BRING™ (operated by JEPLAN Co., Ltd.) clothing collection program, which has been implemented at some BEAMS stores since Friday, November 18, 2022. They will be reused and recycled accordingly.
BEAMS BEAMS BEAMS In addition, as a preliminary initiative for this project, from September 29 (Fri.) to October 18 (Wed.) (*1), BRING Those who bring in clothing items to the BRING™ clothing collection boxes at each of the three locations, as well as at the "Ebisu Culture Festival" event site (Fontaine Plaza, 4th floor of the main building at the ATRE Ebisu), will receive a ticket to be used as an exchange for an item at the "store that does not sell things. (*2)
We hope that ``a store that doesn't sell things'' will be an opportunity for fashion lovers to think about the value and life cycle of things together. Please join us.
*1: The period during which tickets can be handed out differs depending on the "Ebisu Cultural Festival" event venue where "BEAMS Shin-Marunouchi", "BEAMS Tachikawa", and "BEAMS Ebisu" are open.
For details, please see "Advance Clothing Collection Implementation" below.
*2: When entering a "store that does not sell things", please present your ticket.
Message
Something important to someone falls into the hands of someone else.
Not just the things, but also the feelings within them.
It is a space that connects people.
The discoveries and encounters made here
I hope that it will continue into the future.
"A store that doesn't sell things"
1 “Story Exchange Booth” where you can exchange your cherished “things and their feelings”
We will be exhibiting ``My Last Clothes,'' items that BEAMS staff and creators who sympathize with this project have deep feelings for, such as items that they have loved for many years, items that have inspired events or decisions. Customers are also encouraged to bring items that they have special feelings for, and they can exchange them by "exchanging their feelings."
BEAMS staff

Seller name: Kenjiro Wada
Item name: BEAMS Leather belt
Characteristics (seller's thoughts): This is a piece that I personally planned more than ten years ago when I was in charge of a men's buyer. At that time, I wanted to incorporate colored items as accents to my outfits, so I planned yellow, red, and blue color belts. This is the type of belt I've liked since I was a teenager (BEAMS used to call it the "Garrison type"). When you want to lift your mood, try incorporating this yellow belt into your styling! I will oil it properly and maintain it before putting it up for sale so that it will be in the hands of someone.

Seller name: Etsuko Meguro
Item name: < gren > earrings
Features (seller's thoughts): Purchased in November 2019 at "BEAMS House Women Ginza", which was located in GINZA SIX at the time. These earrings were purchased by the glamorous Ginza customers and lovely overseas travelers, and were used both on and off duty. Personally, there are fewer occasions now, so I thought it would be nice to wear it with a silver bob or short cut for someone in their 60s. The mood unique to gren, which proposes jewelry that tickles the playfulness of adults and is designed using various parts, is wonderful, and I think it would be a waste to let it fall asleep. If you have many occasions such as weddings and parties, this is a must-try. We hope you enjoy using it.

Seller name: Heg.
Item name: orSlow Pants
Characteristics (seller's thoughts): Until my third year at the company, I loved communicating with my seniors about the clothes I wanted, asking them, ``What do you think of these clothes?'' It was fun to hear from each of the seniors I consulted about their own shopping rules. I remember thinking, ``I talked about this dress with that senior, and that dress with this senior.'' These pants are one of them. This is a dress that taught me the joy of having conversations with various people through clothes. I hope that the pants will be a memorable one for those who adopt them.

Seller name: Aoi Inoue
Item name: Maiami knit
Features (seller's thoughts): My "continued clothes" are handmade knits from the German brand Maiami. During my first year at the company, a senior colleague told me, ``This dress took many days to make with care,'' and I remember being moved by it and thinking, ``What a piece of clothing that was made with so much love.'' Masu. It was a big purchase decision in terms of price, but this is a piece of clothing that I have a lot of fond memories of because it gave me the determination to "work harder to look good in it!" when I was nervous about colorful clothes and didn't have any self-confidence. is. I would be happy if someone could continue to feel excited about how I should wear it!
Creator (in alphabetical order)

Randone Editor-in-Chief Madoka Yasuniya
Instagram: @randonnee_mag
FUNQ Shop: shop.funq.jp

Ayako Morioka (NEWS PROJECT))
Instagram: @ayako_mrok
NEWS PROJECT Instagram: @news_project

The Inoue Brothers… Satoshi Inoue/Kiyoshi Inoue (Designers)
Instagram: @theinouebrothers
Official website: www.theinouebrothers.net

Takako Shirasawa (Freelance Editor)
Instagram: @takakoshirasawa

Jeremy Benkemun (Photographer/IWAKAN Magazine Editorial Department)
Instagram: @jeremy.benkemoun
IWAKAN Magazine site: iwakan-magazine.com

Kazuyo Takiguchi (Freelance Director/PR/Director of “fofo fofa”)
Instagram: @takiguchi_kazuyo

Chihiro Hasunuma (knit artist)
Instagram: @knitchihiro
2 “Recirculation booth” that reuses and recycles depending on the material
We are listing items that we do not plan to sell as products, such as aged BEAMS inventory and store decorative furniture.
Customers can bring in clothing they no longer wear, and by cooperating with BRING™'s clothing collection service, they can take home what they like.
Information on the day
■Admission regulations
・ Those who have a ticket given to them during the preliminary clothing collection held between September 29th (Friday) and October 18th (Wednesday). reference)
・ Those who brought in clothing during the "Shops that don't sell things" event period.
Only people can enter.
■Items to bring on the day and items to be exchanged
For each item you bring in, you will be allowed to choose one item from the store.
The booths you can choose will vary depending on the items you bring.
- Item 1: "Clothes that will continue to be yours" to connect your feelings to the next user.
Can be exchanged for items at the “Story Exchange Booth”
Conditions: Please write down the story of the item you brought in on a special form for ``Tsuzuku Clothes'', and we will display it together at the store.
Barter can be completed by sending out your thoughts on the items you brought in and the items you would like to exchange on SNS.
- Item ②: Items for BRING™ clothing collection
Can be exchanged for items from the “Recirculation Booth”
■Notes
・The maximum number of exchangeable items is the sum of ① and ②.It will be "up to 5 points".
*Even if you bring in 5 or more items, only 5 items can be exchanged.
・The operational status of the day will be posted on BEAMS OFFICIAL Instagram stories.
・If you are coming with a companion, you can enter the store together as long as one of you has advance tickets or clothing.
-BEAMS CLUB, Rakuten Card, etc. points will not be awarded when using this coupon.
・During the period of ``Shops that don't sell things,'' there is a possibility that BEAMS and other media will be photographed for interviews.
・Please bring an eco bag. (We do not provide bags or delivery services.)
・Resale of exchanged items or tickets and return of exchanged items are prohibited.
・This event is subject to change or cancellation without notice.
・About the clothing you bring with you ・You may bring clothing other than BEAMS products, regardless of brand or manufacturer.
・Only clothing items are subject to collection.is. Miscellaneous goods such as underwear and fashion accessories are not eligible. (Clothing that is extremely dirty, has dirt, etc. on it, and underwear cannot be collected.)
*Not applicable
Shoes/hats/accessories/socks/mufflers/belts/leather products (all leather)/sheets/curtains/mats/towels/bags/carry bags/pet clothes/kimonos/swimwear, etc.
・Children may bring their own clothing.
・Dirty clothing will not be accepted. Please wash your clothes before bringing them in.
・We do not accept requests by mail.
・Once clothing has been deposited, it cannot be returned.
・Please be sure to check that there are no items in the pockets of the clothing you bring.
[For those using the story exchange booth]
・Clothing items brought to the "Story Exchange Booth" will be displayed at the store along with the message card you filled out, and will become items eligible for exchange by other customers.
・Please note that any items left in the store at the end of the "Store that Doesn't Sell Things" will be collected by the BRING™ service and reused or recycled.
・Those using the "Story Exchange Booth" must fill out the "Exchange Terms and Conditions (Customer Information)" and provide identification (driver's license, National Health Insurance Card, Passport, Alien Registration Certificate) based on the Secondhand Goods Business Act. It is necessary to present the following documents.
[For those using the recirculation booth]
・To reduce overstock, we are limiting the number of products available for each date. Therefore, there is a possibility that the "Recirculation Booth" may be closed early depending on the congestion and inventory status on the day. Please note.
・As the exchange items we have available are subject to change, we are unable to answer your questions. Please refrain from making inquiries.
・Depending on the congestion situation, admission may be restricted and not all customers may be able to enter.
[For those who have tickets distributed in advance for clothing collection]
・Even if you already have a ticket, depending on the timing of your visit, the items in the "Recirculation Booth" may be out of stock and cannot be exchanged.Please be sure to check the above [For those using the recirculation booth] before visiting the store.
・If you have cooperated in collecting clothing in advance at a participating store (those who already have a ticket) and would like to exchange it at the "Story Exchange Booth", you can bring in up to 5 additional items on the day. (Additional replacement of the "recirculation booth" is not possible).
・Tickets given at the time of clothing collection in advance are valid for only one day during the "Shops that don't sell things" event period (separate days cannot be used or items cannot be exchanged)
- A store that doesn't sell things
- Date and time
- October 20th (Friday) – October 22nd (Sunday), 2023
October 20th (Friday) 15:00~20:00
October 21st (Sat) 11:00~18:00
October 22nd (Sun) 11:00~16:00
- venue
- JOINT AROUND the CORNER
THE SHARE104, 3-25-18 Jingumae, Shibuya-ku
Clothing collection carried out in advance
As a preliminary initiative for this project, ``Shops that don't sell things,'' the following BEAMS stores and `` BEAMS Ebisu'' will open stores from September 29th (Friday) to October 18th (Wednesday). Those who bring clothing to the BRING™ clothing collection boxes set up at three locations at the Ebisu Cultural Festival event venue will be given a chance to collect items from the "recirculation booth" at a "store that doesn't sell things." We will give you a ticket that can be used as a voucher.
- Clothing collection carried out in advance
- Venue ①
- BEAMS Tachikawa
- Event period ①
- September 29th (Friday) – October 12th (Thursday)
- Venue ②
- Atre Ebisu Main Building 4th floor (Fontaine Square)
- Event period ②
- October 1st (Sun)
- Venue ③
- BEAMS Shin-Marunouchi
- Event period ③
- October 9th (Monday) - October 18th (Wednesday)
*When entering a "store that does not sell things", please present your ticket. In addition, this ticket can only be used for items that are not scheduled to be sold as products, such as aged inventory or decorative furniture in stores, which are located at the "Recirculation Booth."
*Up to 5 items per person can be brought in for pre-collection clothing (which can be exchanged for tickets).
*If you have cooperated in collecting clothing in advance at a participating store (those who already have a ticket) and wish to exchange at the "Story Exchange Booth", you can bring in up to 5 additional items on the day. (Additional replacement of the "recirculation booth" is not possible).
*Distribution will end as soon as tickets are sold out.
*Notes on clothing collection in advance (BRING™)
・We will also collect clothing other than BEAMS products, regardless of brand or manufacturer.
・Only clothing items will be collected. Underwear and miscellaneous goods such as bags and shoes are not subject to collection.
・Dirty clothing cannot be collected. Please wash your clothes before bringing them in.
・Collection will be carried out only at stores where the boxes are installed. We do not accept requests by mail.
・Once clothing has been deposited, it cannot be returned.
・Please be sure to check that there are no items in the pockets of the clothing you bring in.
Contact information regarding "Shops that don't sell things"
■~10/20 (Fri)
BEAMS Customer Service Desk|0120-011-301
Reception hours|11:00-18:00 (excluding Saturdays, Sundays, holidays, and New Year's holidays)
■10/21 (Sat), 10/22 (Sun)
BEAMS Head Office|03-3470-9391
Reception hours|
October 21st (Sat) 11:00~18:00
October 22nd (Sun) 11:00~16:00
September 29th “Continuing Clothes Day”
We applied to the Japan Anniversary Association in 2021 to designate "Tsuzuku Clothes Day" as a day to think about and talk about sustainability related to clothes from multiple angles, and to pledge to take our efforts one step further. Certified and registered. With our sustainability management policy, we strive to make better choices in every layer of our business, and on the website of the "Tsuzuku Clothes" project, which was launched in June 2021, we explain that the life cycle of clothes and everyday items changes significantly depending on your lifestyle. We are sending information about.
* Click here for past press releases
■ Clothes to be continued.Official site
■Introducing “My Clothes That Continue” by BEAMS Staff
On BEAMS OFFICIAL WEBSITE, staff members from all over the country are introducing ``My Last Clothes,'' including items that have been loved for many years and items that will be cherished in the future.
・ Click here for the styling page
・ Click here for blog page

What is BRING™?
BEAMS participates in BRING™, operated by JEPALN Co., Ltd., and collects clothing that customers no longer need. Clothing items brought to participating stores are reused or recycled through the BRING™ supply chain. JEPLAN targets clothing made of 100% polyester fiber and uses its proprietary technology to recycle it into recycled polyester raw material "BRING Material™" and turn it into raw material for new clothing and other products.
Click here for the “BRING™” official website