Let's deliver "the most love at the end of the day" with an AR filter experience that dresses up!
2023.12.01
“BEAMS HOLIDAY 2023” is being held!
The 2023 campaign will carry the catchphrase "MERRY MANY ARIGATO." again this year, with the tagline "At the end of the first, the most love." ”We have prepared content to deliver it to you.
From December 1st (Friday), you will be able to experience two types of AR filters, which are the first collaboration with “DRESSX”, which creates high-quality digital fashion.
The first is an AR where ornaments will fall down when you wear a cute cat ear hat. The second one is an AR filter that allows you to wear a down jacket with four types of plaid patterns, the same as the holiday season limited design shopping bag. Anyone can easily enjoy the feeling of being surrounded by digital fashion.
Why not give your family, friends, lover, or yourself a gift that expresses your deepest love and gratitude, created in a fun way using an AR filter?
How to save

1.
A cautionary note is displayed.
*This will also be displayed for those who are not using iOS, but please skip it.

2.
If you wish to save, tap Download

3.
Tap the share icon
Tap download

4.
Confirm download completion

5.
Finish with "Stop using camera"
*Please note that for iPhone, there are two types of save destinations.
① When saved in the File app

Open the Files app

Tap the share icon in the red frame

You can save your camera roll and share it on Instagram and LINE.
② If this screen is displayed

Tap the share icon in the red frame

You can save your camera roll and share it on Instagram and LINE.

DRESSX is a digital fashion platform from the United States that has a mission to solve the environmental burden issues faced by the fashion industry through digital fashion, and whose products are all digital fashion items.
We have a wide range of collaboration results through various digital fashion experiences, including digital campaigns with high-end brands such as Off-White, Burberry, Dolce & Gabbana, Palm Angels, and Balenciaga, as well as initiatives with Google and Meta. We are attracting attention worldwide as a leading company.
dressx.com/

“BEAMS HOLIDAY 2023” special page now available
We are introducing a lot of information related to the holiday, including gift materials and content that will help you choose gifts, with the hope that everyone can celebrate Christmas in their own way with their loved ones, with the return of normalcy.
Special feature page `` At the end of the first, the most love.'' MERRY MANY ARIGATO.''
- AR filter usage start date
- Friday, December 1, 2023