The 7th BEAMS Metaverse store will appear at the world's largest VR event "Virtual Market 2023 Winter"!
2023.11.28

BEAMS will once again be opening a store at the world's largest virtual event "Virtual Market 2023 Winter", which will be held from Saturday, December 2, 2023 to Sunday, December 17, 2023.
This is our 7th time participating, which is the largest number of company exhibitors, and we will be opening a store at ``Parareal Harajuku'', which is set in Harajuku, where BEAMS was founded, and will enliven the event with various items and content.
Items

In addition to para-real items that are popular real items modified for virtual use, we also have virtual-only items planned by Ray BEAMS Ray BEAMS Risa Nagatsuka.
Please take a look at the items designed a little more boldly than the real plan.
(This 3D costume was created to match the popular avatars ``Shinra'' (author: mio3io) and ``Grus'' (author: Hisashi), and each avatar was used as a model.)

“Ray BEAMS Winter Style” is a 3D version of an actual product.
Virtual limited design “Slightly sweet style” “Y2K denim style”
〈Ray BEAMS〉Director Risa Nagatsuka comments
In the virtual world, I wanted people to enjoy ``cuteness just for themselves'' even more than usual, so I designed it a little more boldly than in the real world. I would be happy if you could feel, even just a little bit, that ``fashion is fun after all'' by wearing BEAMS clothes! !
A virtual shop experience venue that connects the real and virtual
"BEAMS Harajuku" (Shibuya-ku, Tokyo), which is the model for the virtual shop, is the first store opened in 1976. A virtual shop will be set up on the third floor of the store, and approximately 40 employees will provide virtual customer service during the event.
Furthermore, as a virtual experience venue, it will be open to customers for a limited time. In addition to allowing those who do not have VR equipment to easily experience the virtual shop, we look forward to your visit as a place where you can meet customers who met at the virtual shop in real life.
Virtual customer service
Location: VRChat world “Virtual Market Parareal Shibuya&Harajuku” public instance
December 2nd (Sat), 4th (Mon) - 8th (Fri), 11th (Mon) - 15th (Fri)
Customer service staff will randomly appear in the virtual shop between 15:00 and 20:00.
Virtual experience venue
Location: BEAMS Harajuku 3rd floor (3-24-7 Jingumae, Shibuya-ku, Tokyo)
Date: December 4th (Monday) - 8th (Friday), 11th (Monday) - 15th (Friday) 15:00 - 20:00
16 (Sat) 12:00-17:00, 17 (Sun) 12:00-18:00
Runway and try-on experience that brings you the joy of wearing your favorite clothes in your favorite avatar
On the runway on the first floor of the virtual shop, automatic motion is activated by pressing the start button, allowing anyone to experience walking and posing with their own avatar just like a fashion model. The second edition of the "BEAMS Virtual Fashion Contest" will be held on December 9th (Saturday) from 8:00 pm on this runway, where nine virtual models will compete to see how well they outfit this season's 3D costumes. Enjoy live streaming on Virtual Market's official YouTube channel @Virtual_Market_.
The fitting floor on the second floor is lined with fitting tables where you can try on nine styles of 3D costumes, including new products as well as products from past seasons. By operating the adjustment panel displayed next to the mirror, the size and position of the costume can be adjusted for each body part such as the chest, waist, spine, and legs. We can also help you try on the clothes.
Users can walk down the runway with friends while trying on clothes, enriching the experience of wearing their favorite clothes with their favorite avatars.

▲ The runway in the center of the store's first floor. When you press the start button, you can see your avatar automatically walking down the runway, and multiple people can try on different costumes and have fun together. Runway events will also be held during the exhibition period.

▲ At the fitting table on the second floor, you can finely adjust each part of the clothing to match your avatar.
A real live event where real and virtual cross
This time, we are planning to hold a live performance that is a cross between real and virtual, in collaboration with JVC Kenwood, on Saturday, December 16th from 21:00 on the 3rd floor of "BEAMS HARAJUKU".
Please look forward to the artists' performances accompanied by realistic musical instrument performances.
*Updated on December 15th: Due to production issues, this event has been rescheduled to be held on Saturday, December 16th from 20:00.
For event details such as performing artists and how to participate, please check the Twitter account BEAMS, which is posted daily by virtual shop staff.
New products added to BOOTH's BEAMS official shop!
BEAMS official shop is located at BOOTH, a comprehensive marketplace for creators' creations that boasts one of the world's largest transactions of 3D data products.
Items to be sold at this virtual market have also been added.
Please take a look.
・BOOTH: https://beams.booth.pm
Virtual Market 2023 Winter Event Overview
Name: Virtual Market 2023 Winter
Sponsor: VR corporation HIKKY
Date: December 2, 2023 (Saturday) to December 17, 2023 (Sunday), 16 days in total
Official website: https://event.vket.com/
Venue: 1. From VR device/PC to VRChat world “Virtual Market 2023 Winter”
2. There are some venues where you can enter by simply clicking the URL from your smartphone or PC browser.
* BEAMS Virtual Shop does not have a browser version venue.
* BEAMS Virtual Shop can be accessed in the "Virtual Market Parareal Harajuku" world within the social VR application "VRChat" in VR mode using various VR devices, or in desktop mode if you have a Windows PC.

About Virtual Market (commonly known as Vket)
The world's largest VR event where you can buy and sell various 3D items such as avatars and real products (clothes, PCs, food and drinks, etc.) at a venue located on the Metaverse. Held since 2018, it boasts over 1 million visitors from Japan and all over the world, and is a pioneering event in the Metaverse that has been recognized in the Guinness Book of World Records™. In addition to buying and selling products, we will also offer "experiences" unique to the Metaverse, such as riding on vehicles, watching movies, and participating in live music performances at the venue. Furthermore, it is possible to communicate by voice between visitors, giving them the feeling of being around the city together in the real world. Although this virtual market started with the purpose of buying and selling 3D data products between individuals, in recent years, major companies wanting to enter the Metaverse business have expanded the sale of real products, creating new possibilities for VR commerce. (*As the largest number of booths at a virtual reality market event)
About HIKKY Co., Ltd.
- Creating a world where the value of creativity is widely recognized -
HIKKY Co., Ltd. is a VR corporation that realizes an open metaverse that anyone can freely create and access. Our main business is to provide highly unique metaverse solutions such as "Vket Cloud", plan and operate metaverse events, and provide consulting services that support business entry into the VR/AR field, with members who are notable creators who lead the industry. will do. We aim to develop the living, economic, and cultural spheres of the virtual world and create a society where all creative people can live more freely and prosperously. The world's largest VR event "Virtual Market" hosted by HIKKY received a Guinness World Record™ in 2021. (*As the largest number of booths at a virtual reality market event) In addition, in 2020, we won the highest award in the marketing category at the international VR award ceremony "VR AWARDS" and the highest award at Japan's "XR CREATIVE AWARD 2020". I received an award.
Representative Director and CEO: Yasushi Funakoshi
Head Office: Mitomi Building 4F, 1-20-22 Ebisu, Shibuya-ku, Tokyo 150-0013
Established: May 1, 2018
URL: https://www.hikky.co.jp