3rd! The “Holiday Collection” of fashion items for “ZEPETO” avatars is now available. We also carry out campaigns in which users can participate.
2023.12.04
ZEPETO, Asia's largest avatar-based social platform with 460 million users worldwide, has released BEAMS HEART ( The BEAMS HEART Holiday Collection'' created in collaboration with popular creators ``ZEPETO'' and ``ZEPETO'' creators jack and SASAKI will be on sale from 11:00 on Monday, December 4th.
This item collection, which is our third item release, features a total of 5 items: 2 “SEASON ITEM” items with a “holiday” theme and 3 “SCHO OL ITEMS” items with a “school uniform” motif. Masu. Please enjoy the carefully selected items that add the essence of BEAMS HEART, a label that proposes "trends" passed through BEAMS filters while being particular about quality.
In addition, the three judges will be Jack and SASAKI, popular creators of "ZEPETO" who collaborated on this item production, and Iori, a creator who is also active in "ZEPETO", and will hold a campaign event related to the holiday. In addition to holding BEAMS After School Christmas Party” within the app from December 4th (Monday) to December 17th (Sunday), AM, who was born as the official BEAMS model for “ZEPETO”, will post daily posts and live performances. Enjoy communicating with users through streaming and liven up BEAMS official account.
“Holiday Collection” item details
The item collection that BEAMS is announcing this time is the ``Holiday Collection'', which is a collaboration between BEAMS HEART and popular creators of ``ZEPETO'', jack and SASAKI. A total of 5 items will appear that utilize expressions unique to virtual fashion.
SEASON ITEM
Created in collaboration with popular creator Jack, we will be featuring dresses in Christmas colors that give you a holiday feel, as well as hats accented with cat ears that are reminiscent of Santa hats. Enjoy outfit for the holiday season with items unique to the season.
production creator
Jack(ZEPETO ID: @jackpkb)
Item creator with the highest number of followers in Japan. We will mainly produce special items that take advantage of the characteristics of the Metaverse and unique items for events such as Halloween and Valentine's Day, providing users around the world with experiences unique to virtual reality.
SCHO ITEM
production creator
SASAKI (ZEPETO ID: @sasakishop)
He is an item creator who specializes in creating trendy items, mainly street style items, and whose realistic textures and fine details give off a unique presence. “ZEPETO” is developing original brands called “SASAKI” and “RYUISM”.
In-app campaign event
“BEAMS After School Christmas Party”
To commemorate the announcement of BEAMS 's "Holiday Collection", we will be running a posting campaign where you can win currency and BEAMS GIFT CARD that can be used in "ZEPETO".
way to participate
Please follow the steps below to participate using the "ZEPETO" app.
① Follow the official BEAMS account (@beams_official) of “ZEPETO”
② Purchase BEAMS 's `` SCHO OL ITEM (uniform item)'' or ``SEASON ITEM (Christmas item),'' wear the item, and take a photo or video at the booth of your choice.
③ Post to FEED with “#beams_xmas23”.
* Your chances of winning will increase if you take a photo with BEAMS official model "AM" (@beams_official) and post it on Instagram, TikTok, and X (formerly Twitter).
*Please don't forget to write your ZEPETO ID.
Campaign period
Monday, December 4, 2023 - Sunday, December 17, 2023
Winner bonus
● BEAMS Grand Prize (1 person)
BEAMS GIFT CARD (5000 yen worth) + 100ZEM + Recommended user selection + Collaboration feed posting with AM (*)
* BEAMS official model (@beams_official)
●SASAKI Award (1 person), Jack Award (1 person), Iori Award (1 person)
Collaboration feed posting with 50ZEM + Recommended user exposure + AM (*)
* BEAMS official model (@beams_official)
●You are the main character of Christmas award (20 people)
20,000Coin
●Award for making the party more exciting (20 people)
20,000Coin
Announcement of winners
●December 22, 2023 (Friday) 19:00~
BEAMS Grand Prize/SASAKI Award/Jack Award/Iori <iori> Award was announced on a collaborative live broadcast between BEAMS and Iori <iori>.
●Please check your present box on Monday, December 25, 2023.
Notes
* Winners of BEAMS Grand Prize will be asked for their personal information via DM in order to send BEAMS GIFT CARD.
*Please note that if there is no reply within 48 hours of contacting the DM, the winning will be cancelled.
*This campaign event will be held within the “ZEPETO” app. Please refrain from making inquiries from other SNS accounts.
What is BEAMS GIFT CARD?
You can purchase your favorite products at stores that accept BEAMS GIFT CARD, and the remaining amount can be used for your next purchase.
For details on how to use, etc., please check the information page below.
https://www.beams.co.jp/service/giftcard/
“ZEPETO” BEAMS official model “AM”
AM, who was born as the official model of "ZEPETO" from BEAMS, is an avatar model who enjoys and proposes "ZEPETO" fashion by outfit a variety of items mainly from BEAMS. The model name “AM”, which was collected from users, was named by focusing on the “AM” included in the letters “BEAMS”. Through communication with users, such as daily posts and live streaming, we will disseminate virtual fashion unique to BEAMS.
ZEPETO is a fast-growing avatar-centric social universe where anyone can create anything they can imagine and share it with the world. Since 2018, over 460 million global users have used ZEPETO to find community, explore new forms of entertainment, and express themselves through avatars with the world's most popular brands, IPs, and celebrities. doing. As a community platform powered by millions of creators through ZEPETO Studio, our Metaverse is one of the most intuitive, immersive, and comprehensive virtual spaces in existence today.
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*The contents listed are as of the date of announcement. It is subject to change without prior notice.