BORNTOSTANDOUT is a popular fragrance brand from Seoul. A perfume created by the popular perfumer group Flair Paris is now available from bPr BEAMS as the first Special order perfume from a Japanese brand.

​BORNTOSTANDOUT is a fragrance brand from Seoul, South Korea that was born in 2020 and has quickly taken Europe by storm, and is currently attracting attention around the world. Based on the provocative concept of releasing ``desires'' suppressed by social norms, this up-and-coming brand combines the values of ``Koreanness'' and ``un-Koreanness,'' creating an innovative and sensual brand. It is gaining popularity due to its unique design and scent. This time, bPr BEAMS bPr BEAMS be releasing a Special order fragrance for the first time as a Japanese brand. This Special order, created by Flair Paris, a popular perfumer group from Paris that sets trends in perfumery, is a mysterious and poetic woody fragrance with a dirty twist. Just like the concept of ``wabi-sabi'', it has a deep and addictive fragrance that uplifts the soul while evoking the unique Japanese emotions, sensibilities, and tranquil aesthetic sense.
The brand's signature perfume bottle has a design that reinterprets traditional Korean white porcelain, expressing the beauty and elegance of its pure white skin, glaze tone, and beautiful curves. While regular items feature a ``crimson red'' coloring that contrasts with white and represents the brand's provocative identity, this special Special order features a special orange color that symbolizes BEAMS. I decorated the bottle.
This highly anticipated work will be released on Friday, February 2, 2024. In addition, from the release date until February 15th (Thursday), a POP UP that expresses the world view of BORNTOSTANDOUT will be held at BEAMS Roppongi Hills.

価格：￥29,150（税込）
Contents: 50ml
Ingredients: HEAD / black currant, jasmine absolute
HEART / Incense essence, Cypress wood, Cypress essence, Elemi essence
BASE / Saffron, Modern Woods, Vanilla, Gray Amber, White Musk, Ambroxan