On sale starting February 28th (Wednesday)! BEAMS fashion item collection for avatars commemorating the 1st anniversary of the social platform “ZEPETO”
2024.02.28
To commemorate the first anniversary of its first appearance on "ZEPETO," Asia's largest social platform with more than 400 million users worldwide, "AM 1st Anniversary," a collection of fashion items for avatars that can be enjoyed within the application, will be available from 11:00 a.m. on Wednesday, February 28 in collaboration with < BEAMS HEART (BEAMS HEART) and popular "ZEPETO" creator SASAKI, The "AM 1st Anniversary" collection, created in collaboration with popular "ZEPETO" creators SASAKI and JACK, will be available from 11:00 a.m. on February 28 (Wednesday).
BEAMS first appeared on "ZEPETO" in February 2023, and became the first Japanese fashion company to announce fashion items for avatars that can be enjoyed within the app, created in collaboration with popular "ZEPETO" creators. We have released items. This time, which marks the 1st anniversary since its first appearance, the theme is Harajuku, Tokyo, where BEAMS was founded. A total of four commemorative items will be available, including colorful candies, cotton candy, and the "bear" motif that has often appeared as a key item in past collections. Each item is produced in collaboration with BEAMS HEART, a label that has been developing items since its first collection and proposes "trends" through BEAMS filter while being particular about quality, and popular creators of "ZEPETO" SASAKI and jack. AM, who was born as the official model of "ZEPETO" BEAMS, will propose fashion unique to virtual while enjoying communicating with users through daily posts and live streaming.
In addition, from February 28th (Wednesday) to March 10th (Sunday), the item collection “AM 1st Anniversary” commemorating the 1st anniversary will be sold for “1ZEM” (in-app currency), and other item collections will be sold for “1ZEM” (in-app currency). Of the sales revenue of all BEAMS items included, the entire amount after deducting expenses from the sales price (Japanese yen equivalent of the in-app currency) will be used for the "Reiwa 6 Noto Peninsula" that occurred on January 1, 2020. We will donate to the Ishikawa Prefecture Veterinary Association, a public interest incorporated association, as support for the areas affected by the earthquake. We hope that this activity will save the lives of animals in the disaster area and provide support to their owners.
*For details on support for disaster-stricken areas, please see [About support for ``2020 Noto Peninsula Earthquake'' disaster areas].
“AM 1st Anniversary” collection details
The theme of this 1st anniversary item collection is Harajuku, Tokyo, where BEAMS was founded. Each item is a collaboration between BEAMS HEART and popular creators of ZEPETO, SASAKI and jack, and a total of 4 items will be released that utilize expressions unique to virtual fashion.
SASAKI collaboration items
In collaboration with popular creator SASAKI, we created a 1st anniversary commemorative Special order of the ``Kuma Mimi Parka'', which is a custom Special order version of SASAKI's popular item, and a ``Kuma Mimi Smartphone Case'', which is an updated version of SCHO OL ITEM accessory that was launched in October last year. ”. Also pay attention to the < BEAMS HEART > logo and the words “AM 1st Anniv.” hidden in the hoodie. You can also enjoy the effect of colorful gummy bears popping out of the smartphone case.
production creator
SASAKI (ZEPETO ID:@sasakishop)
He is an item creator who specializes in creating trendy items, mainly street style items, and whose realistic textures and fine details give off a unique presence. “ZEPETO” is developing original brands called “SASAKI” and “RYUISM”.
jack collaboration items
The iconic ``Kuma Scooter'' and ``Kuma Shoes'' were created in collaboration with Jack, a popular creator of unique items that utilize the characteristics of the Metaverse. We added a sense of fun to the look with carefully selected shoes, which are indispensable fashion accessories, and a scooter that pops out the colorful cotton candy that can be seen on the streets of Harajuku.
production creator
Jack(ZEPETO ID:@jackpkb)
Item creator with the highest number of followers in Japan. We will mainly produce special items that take advantage of the characteristics of the Metaverse and unique items for events such as Halloween and Valentine's Day, providing users around the world with experiences unique to virtual reality.
Regarding support for areas affected by the 2020 Noto Peninsula Earthquake
We would like to express our deepest sympathies to everyone affected by the 2020 Noto Peninsula Earthquake.
From Wednesday, February 28, 2024 to Sunday, March 10, 2024, the selling price (Japanese yen equivalent of in-app currency) of the revenue of all items sold by BEAMS within the "ZEPETO" app On January 1, 2020, the entire amount after deducting expenses will be donated to the Ishikawa Prefecture Veterinary Association, a public interest incorporated association, as support for the areas affected by the 2020 Noto Peninsula Earthquake.
The donations will be used for rescue activities for animals affected by the Noto Peninsula Earthquake and for animal care support activities for affected owners. In addition, when the task force's activities are completed, the funds will be kept as an animal control fund for future disaster response in Ishikawa Prefecture. For more information, please check the website of the Ishikawa Prefectural Veterinary Medical Association, a public interest incorporated association. (https://www.ishikawa-vma.org/index.php)
We hope that this activity will save the lives of animals in the disaster-stricken areas and provide support to their owners.
- Target period
- Wednesday, February 28, 2024 – Sunday, March 10, 2024
*Charity only applies to purchases of BEAMS items available within the "ZEPETO" app, and does not apply to purchases at BEAMS stores nationwide or BEAMS ONLINE SHOP.
*The donation amount will be calculated by converting the in-app currency to yen.
*We do not accept inquiries to stores regarding charity.
*The item price (according to the in-app currency) after the target period is subject to change. Please note.
“ZEPETO” BEAMS official model “AM”
AM, the official BEAMS model for ZEPETO, is also celebrating its one year anniversary. AM is an avatar model who enjoys and proposes "ZEPETO" fashion by outfit a variety of items mainly from BEAMS. The model name “AM”, which was collected from users, was named by taking the two letters “AM” from the letters “BEAMS”. Through communication with users, such as daily posts and live streaming, we will disseminate virtual fashion unique to BEAMS.
ZEPETO
ZEPETO is a fast-growing avatar-centric social universe where anyone can create anything they can imagine and share it with the world. Since 2018, over 400 million global users have used ZEPETO to find community, explore new forms of entertainment, and express themselves through avatars with the world's most popular brands, IPs, and celebrities. As a community platform powered by millions of creators through ZEPETO Studio, our Metaverse is one of the most intuitive, immersive, and comprehensive virtual spaces in existence today.
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*The contents listed are as of the date of announcement. It is subject to change without prior notice.