Brendon Babenzien's J.Crew and BEAMS PLUS have collaborated again! The theme of the second capsule collection is "OLD BOY SURF CLUB."

2024.05.07

BEAMS PLUS BEAMS PLUS which continues to pursue authentic men's clothing that can be worn for many years and never gets old, and proposes what authenticity should be, has teamed up once again with American casual giant J.Crew to release the second capsule collection they created together.

J.Crew, which started as a catalogue retailer in 1983, has accurately captured the "modern" of the times and has released timeless men's wear by creating a unique and stylish color palette and developing its own textiles. Since Brendon Babenzien, founder of Noah, became the men's creative director in 2021, the brand has introduced a more contemporary style while still maintaining a traditional core, winning fans of a wide range of generations.

J.Crew and BEAMS PLUS, which share a common theme of creating timeless clothing and have been working on creativity that transcends trends, collaborated for the first time in 2022. The first capsule collection by the two companies was themed around "OLD BOY" and featured items that incorporated good old American traditional and military design language.

The theme of the second capsule collection, released about a year and a half after the previous one, which received a great response, is "OLD BOY SURF CLUB." The lineup of 11 items expresses the era of the 1950s and 1960s, when surf style was combined with Ivy League style, under the concept of "surf school."

The collection includes items with meticulous attention to detail, such as a club jacket inspired by historic surf clubs, a three-button jacket featuring BEAMS PLUS' signature Ivy League-like madras check layered with a block print, and two-pleat chino trousers embroidered with the boarding style of a legendary surfer.

The capsule collection of "BEAMS PLUS" and "J.Crew", which sings the praises of life through "surfing" and "Ivy", will be available at "J.Crew" stores from May 10 (Fri.), May 14 (Tue.), and at " " from May 18 (Sat.). BEAMS PLUS Marunouchi, BEAMS Tsujido, BEAMS Nagoya, BEAMS Kobe, BEAMS ONLINE SHOP and BEAMS Taipei from May 18 (Sat).

Please look forward to it.

BLOUSON

Inspired by the nylon jackets worn by members of historic surf clubs on the West Coast of the United States in the 1960s, the jacket features a faded navy color scheme on the body, classic lines on the front, and an original lining with the collection name “OLD BOY SURFCLUB” and an illustration of a surfboard printed all over.
Color: NAVY
Size:S, M, L, XL
Price: ¥55,000 (inc.tax)

JACKET

BEAMS PLUS 's classic three-button jacket has been given a looser silhouette to match the image of a "surf school." The jacket features an Ivy League-like madras check with a block print, and features natural shoulders, a center hook vent, and three-button hem with a step-down design, reminiscent of a classic American sports coat.
Color: PLAID
Size:S, M, L, XL
Price: ¥44,000 (inc.tax)

SHORT SLEEVE SHIRT

The original Oxford fabric has been modified with a vintage shirt motif, altering the border pitch and color. The bright color scheme is reminiscent of the parasols lined up on beaches in the 1950s and 1960s, giving the piece a relaxed feel.
Color: PINK
Size:S, M, L, XL
Price: ¥13,200 (inc.tax)

POCKET T-SHIRT

A striped T-shirt with a vintage striped pattern. The striped color scheme is based on the colors used on surfboards from the 1950s and 1960s. The overprinted navy lines are a sampling of the team style from the surf culture of the time.
Color: BURGUNDY, MUSTARD
Size:S, M, L, XL
Price: ¥11,000 (inc.tax)

PRINT T-SHIRT

A graphic T-shirt with the "OLD BOY SURF CLUB" icon printed on it. This icon uses the work "Loafer Man" by leading Japanese surf artist Koji Toyoda. Different graphics are printed to match the body color.
Color:WHITE, BEIGE
Size:S, M, L, XL
Price: ¥9,900 (inc.tax)

PANTS & SHORTS

The “OLD BOY SURF CLUB” version of the embroidered two-pleat trousers from BEAMS PLUS. The embroidery is inspired by the boarding style of legendary surfer Miki Dora. The material is crisp cotton twill. A favorite item of Brendon.
PANTS
Color:KHAKI
Size: 30, 31, 32, 34, 36
Price: ¥35,200 (inc.tax)
SHORTS
Color: GREEN
Size: 30, 31, 32, 33, 34, 36
Price: ¥22,000 (inc.tax)

CORDUROY SHORTS

Inspired by vintage clothing, these corduroy shorts are washed and feature a faded navy color. They are slightly longer in length and have original details such as an inner drawstring, making them suitable for both casual and formal occasions.
Color: NAVY
Size:S,M,L,XL
Price: ¥19,800 (inc.tax)

CAP

The straight visor corduroy cap is "Made in USA". It has classic details such as the cord at the base of the brim and the snapback. The front features Brendon's favorite surf spot, and the back features a J.Crew icon holding a surfboard. The color scheme is a perfect match for the collection items.
Color: WHITE, MUSTARD, NAVY
Size:FREE
Price: ¥9,900 (inc.tax)

BELT

A double-ring belt with a striped pattern with different widths. The colors match the image of the "Surf School." This belt is an effective accent piece for casual styles as well as jacket styles such as blazers.
Color: MULTI
Size: M, XL
Price: ¥8,800 (inc.tax)

novelty

As a novelty gift, customers who purchase this collection at participating stores will receive a "Flip Book."
(Only one copy will be distributed per person. Even if you purchase multiple items, you will only be given one copy due to limited numbers.)
*This will not be distributed to customers who purchase from the official online shop.
*As numbers are limited, this offer will end as soon as stock runs out.

release date
Tuesday, May 14, 2024
Sales store
BEAMS PLUS Marunouchi
BEAMS Tsujido
BEAMS Nagoya
BEAMS Kobe
BEAMS ONLINE SHOP
BEAMS TAIPEI *On sale from Saturday, May 18th
*J.Crew US stores will launch the product on Friday, May 10th.
“OLD BOY SURF CLUB” Collection Launch Party
To celebrate the release of the collection, a launch party will be held at the J.Crew Wythe Avenue store in New York. A DJ will be invited to the event, creating a 60s surf rock/psychedelic atmosphere.
Date and time
May 9, 2024 18:00-20:00 (EST)
venue
J.Crew Store Wythe Avenue
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