Starbucks and BEAMS collaboration | Casual and traditional style items to make your daily coffee even more enjoyable Available on the Starbucks official online store from Wednesday, June 26th
2024.06.19
Familiar tumblers, stainless steel bottles, mugs,
Sweatshirts and T-shirts will be available for the first time.
The unveiling will be held at BEAMS Roppongi Hills on Saturday, June 22nd and Sunday, June 23rd.
The familiar tumbler
Stainless steel bottle,
Mugs, sweatshirts,
T-shirt clothing makes its debut.
On Saturday, June 22 and Sunday, June 23,
At "BEAMS Roppongi Hills"
An unveiling ceremony will be held.
BEAMS and Starbucks collaboration clothing, tumblers and other coffee goods will be on sale at the Starbucks Official Online Store from 6:00 a.m. on Wednesday, June 26, 2024.
The theme of this collaboration is "The Timeless & Uplifting Coffee Styles." We offer 26 items that will become indispensable to your daily coffee style, and that anyone, regardless of age or gender, will find familiar and attached to and want to continue using.
Incorporating elements of the "American College" that is the origin of BEAMS, the design was inspired by an original college logo with a traditional atmosphere and a pennant logo. In addition to the familiar tumblers, stainless steel bottles and mugs, coffee goods, and Starbucks cards, there are throw blankets (large blankets) that can be used while drinking coffee, and bandanas that can also be used as placemats. In addition, sweats and T-shirts that can be coordinated for various coffee scenes, both indoors and outdoors, and a digital version of the Starbucks card will be released for the first time.
The clothing is a triple collaboration with Champion, featuring the brand's classic Reverse Weave® sweatshirts and heavyweight T-shirts in a traditional design with the brand name printed in a college logo.
The coffee goods are made from environmentally friendly materials such as recycled stainless steel, while the clothing is made from basic designs and carefully selected materials that will make you want to use it for a long time, creating collaboration items that subtly incorporate a sustainable angle. Look forward to the items that will make your daily coffee scene fun and fashionable.
In commemoration of this collaboration, a two-day only unveiling event, "BEAMS + STARBUCKS EXHIBITION," will be held at BEAMS Roppongi Hills.
In addition to being able to see the products in advance, "Starbucks VIA® Coffee Essence" and special collaboration stickers will be distributed on a first-come, first-served basis.
Please take this opportunity to come and see the products in person.

BEAMS Champion
Reverse Weave Crew Neck Sweatshirt
Price: ¥22,000 (tax included)
Color: Gray/Oatmeal/Navy
Size: S/M/L/XL
The classic Reverse Weave® sweatshirt from Champion, which gets more and more loved with every day of wear, now features the college logo design of this Starbucks and BEAMS collaboration. The familiar Champion logo is embroidered on the left sleeve, and the matching right sleeve features a patch of Starbucks' siren logo. The college logo is printed in a "soaked print" style for the gray, which blends in with the fabric, and in the oatmeal and navy colors, a "half rubber print" with a slight glossy ink accent. The silhouette is BEAMS' original easy fit. The width of the body is loose, giving it a relaxed silhouette. It can be worn as an outerwear from spring to autumn, and as an innerwear in winter, and can be enjoyed with a wide range of styling for people of all ages and genders, such as denim, slacks, and skirts.

BEAMS Champion Reverse Weave Crew Neck Sweatshirt
Price: ¥22,000 (tax included)
Color: Gray/Oatmeal/Navy
Size: S/M/L/XL
The classic Reverse Weave® sweatshirt from Champion, which gets more and more loved with every day of wear, now features the college logo design of this Starbucks and BEAMS collaboration. The familiar Champion logo is embroidered on the left sleeve, and the matching right sleeve features a patch of Starbucks' siren logo. The college logo is printed in a "soaked print" style for the gray, which blends in with the fabric, and in the oatmeal and navy colors, a "half rubber print" with a slight glossy ink accent. The silhouette is BEAMS' original easy fit. The width of the body is loose, giving it a relaxed silhouette. It can be worn as an outerwear from spring to autumn, and as an innerwear in winter, and can be enjoyed with a wide range of styling for people of all ages and genders, such as denim, slacks, and skirts.

BEAMS Champion
heavy weight t-shirt
Price: ¥9,900 (tax included)
Color: White/Gray/Navy
Size: S/M/L/XL
The classic heavyweight Champion T-shirt, which gets more and more loved with every day of wearing, now features the college logo design of this Starbucks and BEAMS collaboration. The familiar Champion logo is embroidered on the left sleeve, and the matching right sleeve features a special patch of Starbucks' siren logo. The college logo is printed in a "saturation print" style for the gray, which blends in with the fabric, and a "half-rubber print" style for the white and navy, which accentuates the slight gloss of the ink. The print develops character with use. The silhouette is BEAMS' original standard fit. It can be worn alone by tucking it into bottoms or a skirt in the summer, or as an inner layer for a jacket or blouson in the spring and fall.

BEAMS Champion Heavyweight T-shirt
Price: ¥9,900 (tax included)
Color: White/Gray/Navy
Size: S/M/L/XL
The classic heavyweight Champion T-shirt, which gets more and more loved with every day of wearing, now features the college logo design of this Starbucks and BEAMS collaboration. The familiar Champion logo is embroidered on the left sleeve, and the matching right sleeve features a special patch of Starbucks' siren logo. The college logo is printed in a "saturation print" style for the gray, which blends in with the fabric, and a "half-rubber print" style for the white and navy, which accentuates the slight gloss of the ink. The print develops character with use. The silhouette is BEAMS' original standard fit. It can be worn alone by tucking it into bottoms or a skirt in the summer, or as an inner layer for a jacket or blouson in the spring and fall.

BEAMS Recycled Stainless Steel TOGO Logo Tumbler
College Design 473ml
Price: ¥5,500 (tax included)
Color: Gray/Beige/Navy
This stainless steel tumbler is based on Starbucks' classic paper cup motif and features the college logo design for this collaboration. You can also coordinate it with Champion 's collaboration sweatshirts, T-shirts, bandanas and bags that use the same college logo design. The wide mouth makes it easy to pour drinks, easy to wash and convenient for adding ice.
*Recycled stainless steel is used in part of the main body.

BEAMS Recycled Stainless Steel TOGO Logo Tumbler College Design 473ml
Price: ¥5,500 (tax included)
Color: Gray/Beige/Navy
This stainless steel tumbler is based on Starbucks' classic paper cup motif and features the college logo design for this collaboration. You can also coordinate it with Champion 's collaboration sweatshirts, T-shirts, bandanas and bags that use the same college logo design. The wide mouth makes it easy to pour drinks, easy to wash and convenient for adding ice.
*Recycled stainless steel is used in part of the main body.

BEAMS Baseball Cap Collage Design
Price: ¥5,000 (tax included)
Color: Beige/Navy
Size: free
This 6-panel baseball cap features Starbucks embroidered on the front and BEAMS college logo design on the back. It has an adjuster so you can adjust the size, making it suitable for both men and women.
The material used is BCI cotton, a program that works to solve problems while reducing the environmental impact of cotton cultivation while maintaining farmers' productivity.

BEAMS Baseball Cap Collage Design
Price: ¥5,000 (tax included)
Color: Beige/Navy
Size: free
This 6-panel baseball cap features Starbucks embroidered on the front and BEAMS college logo design on the back. It has an adjuster so you can adjust the size, making it suitable for both men and women.
The material used is BCI cotton, a program that works to solve problems while reducing the environmental impact of cotton cultivation while maintaining farmers' productivity.

BEAMS Tote Bag College Design
Price: ¥4,500 (tax included)
Color: beige/gray
This tote bag is made of thick organic cotton and features the college logo design of this Starbucks x BEAMS collaboration. Its size allows you to store everything from everyday items to office supplies, making it suitable for a wide range of situations. The bag is made of thick organic cotton, so it will become more and more loved with each use. You can hook a strap onto the D-ring (metal fitting on the handle), and there is also a small pocket inside for storing small items. The long handle matches a variety of uses and styles.

BEAMS Tote Bag College Design
Price: ¥4,500 (tax included)
Color: beige/gray
This tote bag is made of thick organic cotton and features the college logo design of this Starbucks x BEAMS collaboration. Its size allows you to store everything from everyday items to office supplies, making it suitable for a wide range of situations. The bag is made of thick organic cotton, so it will become more and more loved with each use. You can hook a strap onto the D-ring (metal fitting on the handle), and there is also a small pocket inside for storing small items. The long handle matches a variety of uses and styles.

BEAMS Bandana
Price: ¥2,500 (tax included)
Color: "Pennant Design" beige/orange
"College Design" Gray/Navy
This large bandana is made of organic cotton. It comes in two designs: a pennant logo design and a college logo design. It can be used for a wide range of purposes, from bandanas and handkerchiefs to scarves, placemats, and furoshiki. It can also be tied to a bag or wrapped around the neck, making it a great accent piece for your outfit.

BEAMS Bandana
Price: ¥2,500 (tax included)
Color: "Pennant Design" beige/orange
"College Design" Gray/Navy
This large bandana is made of organic cotton. It comes in two designs: a pennant logo design and a college logo design. It can be used for a wide range of purposes, from bandanas and handkerchiefs to scarves, placemats, and furoshiki. It can also be tied to a bag or wrapped around the neck, making it a great accent piece for your outfit.

BEAMS Recycled Stainless Steel Bottle
Pennant Design 473ml
Price: ¥5,500 (tax included)
Color: Beige/Orange
The simple shape of Starbucks' classic stainless steel bottle features the pennant logo design for this collaboration. You can also enjoy coordinating it with multi-cases, bandanas, throw blankets, and other items that feature the same pennant logo design.
*Recycled stainless steel is used in part of the main body.

BEAMS Recycled Stainless Steel Bottle Pennant Design 473ml
Price: ¥5,500 (tax included)
Color: Beige/Orange
The simple shape of Starbucks' classic stainless steel bottle features the pennant logo design for this collaboration. You can also enjoy coordinating it with multi-cases, bandanas, throw blankets, and other items that feature the same pennant logo design.
*Recycled stainless steel is used in part of the main body.

BEAMS Recycled Ceramic Mug
Pennant Design 355ml
Price: ¥4,500 (tax included)
Color: Beige/Orange
The simple stacking mug features the pennant logo design for this collaboration. You can also enjoy coordinating it with other items such as multi-cases, bandanas, and throw blankets that feature the same pennant logo design.
*Some recycled ceramics are used.

BEAMS Recycled Ceramic Mug Pennant Design 355ml
Price: ¥4,500 (tax included)
Color: Beige/Orange
The simple stacking mug features the pennant logo design for this collaboration. You can also enjoy coordinating it with other items such as multi-cases, bandanas, and throw blankets that feature the same pennant logo design.
*Some recycled ceramics are used.

BEAMS Multi Case Pennant Design
Price: ¥4,400 (tax included)
Color: Beige/Orange
A multi-purpose case made with Ecopet. The pennant logo design of this collaboration is printed all over. This bottle case can store the "BEAMS Recycled Stainless Steel Bottle Pennant Design" that is also on sale. If you open only the top of the zipper, you can drink from the bottle without removing it. In addition to being a bottle case, it can also be used for a wide range of purposes such as a pen case or small item holder.

BEAMS Multi Case Pennant Design
Price: ¥4,400 (tax included)
Color: Beige/Orange
A multi-purpose case made with Ecopet. The pennant logo design of this collaboration is printed all over. This bottle case can store the "BEAMS Recycled Stainless Steel Bottle Pennant Design" that is also on sale. If you open only the top of the zipper, you can drink from the bottle without removing it. In addition to being a bottle case, it can also be used for a wide range of purposes such as a pen case or small item holder.

BEAMS Throw Blanket Pennant Design
Price: ¥15,000 (tax included)
Color: Beige/Orange
This throw blanket is made from recycled materials. The pennant logo design of this collaboration is expressed in jacquard weaving, giving the pattern a three-dimensional feel. It is large enough to wrap around your body, so you can use it as a lap blanket while drinking coffee, or take advantage of its large size to hang it on the sofa or wall as interior decoration. It is easy to care for as it can be washed with water, making it a perfect item not only for indoor use, but also for picnics and outdoor scenes.

BEAMS Throw Blanket Pennant Design
Price: ¥15,000 (tax included)
Color: Beige/Orange
This throw blanket is made from recycled materials. The pennant logo design of this collaboration is expressed in jacquard weaving, giving the pattern a three-dimensional feel. It is large enough to wrap around your body, so you can use it as a lap blanket while drinking coffee, or take advantage of its large size to hang it on the sofa or wall as interior decoration. It is easy to care for as it can be washed with water, making it a perfect item not only for indoor use, but also for picnics and outdoor scenes.

Comes with BEAMS minimalist case
Starbucks Card Pennant Design
Price: ¥3,400 (tax included)
Color: Beige/Orange
*The Starbucks card has 2,000 yen pre-loaded.
A set of a minimal case with a pennant logo design and a Starbucks card. This set includes a minimal case with a pennant logo design that symbolizes this collaboration, and a Starbucks card. The minimal case is made of tough tarpaulin material, and the more you use it, the more it will develop its own unique texture. The minimal case can be used not only to store your Starbucks card, but also as a small item holder for everyday use. It comes with a key ring, so we recommend coordinating it with your existing items.

BEAMS Starbucks Card with Minimal Case Pennant Design
Price: ¥3,400 (tax included)
Color: Beige/Orange
*The Starbucks card has 2,000 yen pre-loaded.
A set of a minimal case with a pennant logo design and a Starbucks card. This set includes a minimal case with a pennant logo design that symbolizes this collaboration, and a Starbucks card. The minimal case is made of tough tarpaulin material, and the more you use it, the more it will develop its own unique texture. The minimal case can be used not only to store your Starbucks card, but also as a small item holder for everyday use. It comes with a key ring, so we recommend coordinating it with your existing items.

Digital Starbucks Card
Issued amount: ¥1,000 to ¥30,000 (tax included)
Color: Pennant Design/Logo Design
Digital Starbucks cards, which can be easily issued online, will be available in different colors of the "BEAMS Minimal Case Starbucks Card Pennant Design" and designs featuring the Starbucks and BEAMS logos. They will make the payment experience at Starbucks stores fun and fashionable.
https://store.dsc.starbucks.co.jp/

Digital Starbucks Card
Issued amount: ¥1,000 to ¥30,000 (tax included)
Color: Pennant Design/Logo Design
Digital Starbucks cards, which can be easily issued online, will be available in different colors of the "BEAMS Minimal Case Starbucks Card Pennant Design" and designs featuring the Starbucks and BEAMS logos. They will make the payment experience at Starbucks stores fun and fashionable.
https://store.dsc.starbucks.co.jp/
Notes
・Not sold at BEAMS stores or official online website.
・On the first day of sales, you can purchase up to 1 item of each item per transaction, and from the next day onward, you can purchase up to 10 items per person.
・We are unable to respond to inquiries over the phone regarding inventory and sales status. Please note.
・Sales are scheduled to begin around 6:00 a.m. Sales times may vary.
・This offer will end once stock runs out. Please check the Starbucks official online store product page for the latest stock information.
・When access to the Starbucks official online store is concentrated, we have introduced a service that guides customers to an online "waiting room" and serves them in order of arrival. However, if you wait on the site before 6:00 a.m., you will not be served on a first-come, first-served basis.
・ BEAMS Digital Starbucks Cards can be purchased from a different site.
https://store.dsc.starbucks.co.jp/
There are also no purchase restrictions.
-Please note that the number of novelty items distributed at the unveiling ceremony is limited.
・We are unable to accept reservations for any products at the unveiling ceremony.
- Release date and time
- June 26th (Wednesday) 6:00~
- sales place
- Starbucks Official Online Store
- Special site
- https://www.starbucks.co.jp/beams/coffee-style/
To commemorate the release, the entire lineup of collaboration items, which will also be available for online purchase, will be on display at the BEAMS Roppongi Hills store.
This will be your chance to see the items in person, so please come and find your favorite.
*This is an exhibition only. Please note that it cannot be purchased.
- Date and time
- June 22 (Sat) 11:00-21:00
23rd (Sun) 11:00-20:00
- Holding store
- "BEAMS ROPPONGI HILLS"
〒106-6108
Hills West Walk 2F, 6-10-1 Roppongi, Minato-ku, Tokyo
- Benefits
- original sticker
*Limited to one per person, and distribution will end once supplies run out.
- Date and time
- June 22 (Sat) 11:00-21:00
23rd (Sun) 11:00-20:00
- Holding store
- "BEAMS ROPPONGI HILLS"
〒106-6108
Hills West Walk 2F, 6-10-1 Roppongi, Minato-ku, Tokyo
- Benefits
- original sticker
*Limited to one per person, and distribution will end once supplies run out.
Starbucks Coffee Japan Co., Ltd.
Starbucks Coffee Japan Co., Ltd. opened its first store in Japan in Ginza, Tokyo in 1996. We operate more than 37,000 coffee stores in approximately 80 markets around the world and 1,917 stores (including licensed stores as of the end of March 2024) in 47 prefectures across Japan. Approximately 60,000 partners (employees) provide connections between people and heartwarming moments through a cup of coffee. On February 28, 2019, we opened our fifth global location, Starbucks Reserve® Roastery Tokyo. The story of nurturing connections with people, society, the global environment, and communities across the country is introduced in "STARBUCKS STORIES JAPAN".
Official website: https://www.starbucks.co.jp/