A pop-up store will be held for Okayama Prefecture hat manufacturer Eridate Seisakusho!

Eritate Hat Factory was founded in 1960 in Asakuchi City, Okayama Prefecture, the birthplace of straw hats, and is one of the few hat manufacturers in Japan that continues to plan, manufacture, and sell original products. During the event, you can see a wide range of Eritate Hat Factory products that are not normally available at BEAMS JAPAN, and we will be releasing Special order BEAMS JAPAN products to commemorate this pop-up store. We have created hats, tote bags, and pouches made of denim jacquard fabric, inspired by the Namako Wall, one of the quaint landscapes in Kurashiki Bikan Historical Quarter, a popular tourist destination in Okayama Prefecture.

During the event, there will also be a demonstration by a hat maker using a sewing machine, allowing you to see the delicate craftsmanship up close.

Please come and visit us on this occasion.