"Kuru Fuku Maneki Neko Festival in BEAMS JAPAN 2024" to be held!
2024.08.22

The "Chugai CHUGAI TOEN Special order" series has been a long-selling item since the store opened, thanks to its unique form and adorable expression. This year, we will be holding a more variation of the popular series, which has been a big hit every year. To coincide with the event, we will also have a porcelain "orange bespoke maneki neko" and a bespoke mug with an adorable Special order maneki neko print. We will also have a wide selection of other maneki neko that are not usually available.
At BEAMS JAPAN (Shinjuku), a booth where you can actually draw on a maneki-neko will be set up for three days only on Saturday, August 31st, Sunday, September 8th, and Monday, September 16th (national holiday)! The beckoning paws of a maneki-neko are said to "invite" "good luck," "people," and "money." With your favorite maneki-neko, we hope you will bring lots of "happiness" into your life. Please take this opportunity to stop by and see all the maneki-neko gathered together.
Orange Special order cat


BEAMS JAPAN Special order mug


Lucky cat drawing experience
If you purchase the beckoning cat below, you can draw on the cat yourself at the booth.
Dates: August 31 (Saturday), September 8 (Sunday), September 16 (Monday, public holiday)
- Event period
- Thursday, August 29, 2024 - Wednesday, September 25, 2024
- Holding store
- BEAMS JAPAN (Shinjuku)
- Event period
- Thursday, September 5, 2024 - Monday, September 30, 2024
- Holding store
- BEAMS JAPAN Kyoto
- Event period
- Thursday, August 29, 2024 - Monday, September 30, 2024
- Holding store
- BEAMS ONLINE SHOP
CHUGAI TOEN
We are a ceramic craft manufacturer located in Seto City, Aichi Prefecture, founded in 1952. We specialize in auspicious ornaments such as zodiac ornaments, beckoning cats, hina dolls, May dolls, wind chimes, and mosquito repellents, as well as pottery that colors the seasons. While many manufacturers outsource product design, we have created a system to consistently carry out the design in-house, and are delivering high-quality items to the world.