To commemorate the release of the collaboration shoes between New Balance and paperboy, BEAMS SPORTS will be holding a running event!
2024.08.29
The collaboration shoe "PAPERBOY SC ELITE V4 137" between New Balance and the popular Parisian cafe "paperboy" will be available at BEAMS Harajuku from Friday, September 6th!
The new PAPERBOY SC ELITE V4 137, a collaboration model between New Balance and paperboy, is based on the FuelCell SuperComp SC Elite v4, a top-of-the-line racing carbon plate shoe for runners who want to win and set new records. The FuelCell midsole with Pebax® and the highly elastic carbon plate, Energy Arc, work together to improve energy return, and the FANTOMFIT upper, which integrates the foot with the shoe, suppresses shaking and efficiently converts the elasticity into energy.
This item will only be sold by BEAMS in Japan, and numbered tickets will be distributed in advance and the item will be sold in limited quantities at BEAMS Harajuku.
In commemoration of the release of these shoes, BEAMS SPORTS, a brand that creates opportunities for people to feel closer to sports culture, will be holding a city running event "New Balance × paperboy 137 STATION supported by BEAMS SPORTS" at BEAMS Harajuku, where running enthusiasts and fashion lovers can enjoy together.
Named after paperboy 's Paris address "137," this event will see Beams BEAMS wrapped in a one-night-only wrapping as a "watering spot" for runners, and in addition to selling the PAPERBOY SC ELITE V4 137, there will also be catering of paperboy original water and beer, and New Balance running wear to be enjoyed with the collaboration shoes. Enjoy beverages and fashion items along with DJ music.
In addition, a running team formed for this event will run around the Harajuku area wearing original bibs, and the event will be broadcast in real time inside the BEAMS Harajuku store. Visitors will be given bibs with the same design as those worn by the running team, as well as mini-sized stickers, allowing them to enjoy the atmosphere even if they are not running.
PAPERBOY SC ELITE V4 137
Product name: FuelCell SuperComp Elite v4
Color: white
Sizes: 23.0-25.0cm (WRCELPB4/B width), 26.0-29.0cm (MRCELPB4/D width)
Price: ¥39,600 (tax included)
Sales store: BEAMS Harajuku
Sales terms: Numbered tickets will be distributed at BEAMS Harajuku from 17:00 on Friday, September 6th, and sales will begin from 18:00 on the same day. The time of your appointment will vary depending on your number, so please follow the instructions of the staff.
Please note that purchases are limited to one item per person.
*Please note that sales methods may change without prior notice.
*New Balance and paperboy collaboration wear will not be available for sale.
EVENT｜“New Balance × paperboy 137 STATION supported by BEAMS SPORTS”
- Date and time
- Friday, September 6, 2024 19:00-21:00
- Holding store
- BEAMS Harajuku
- Admission fee
- free
- *Part of the store (event space) will be closed from 6:00 p.m. in preparation for the event.
For details, please visit the official BEAMS SPORTS website.
Event Notes
・Everyone can enter this event for free, but only those with numbered tickets distributed from 5:00 PM on Friday, September 6th can purchase the “PAPERBOY SC ELITE V4 137”.
・Depending on the congestion situation, admission may be restricted. Thank you for your understanding and cooperation.
・Please refrain from bringing alcoholic beverages to areas other than the venue floor.
・Please manage your own baggage. We are not responsible for any loss, theft, or damage inside or outside the venue.
・Please refrain from any behavior that may disturb the neighborhood inside or outside the venue.
- If you do not follow the staff's instructions and precautions during the event, you may be denied entry.
・We are not responsible for any troubles between customers during the event.
・Due to unforeseen circumstances, the event may be canceled without notice or the time schedule and contents may be partially changed.
About BEAMS SPORTS
BEAMS SPORTS is a brand that combines sports and fashion to create a sports culture that everyone can enjoy. The web media of the same name broadly introduces lifestyles that enjoy exercise, including things, music, manga, and food, from the perspectives of BEAMS employees as well as athletes and sports enthusiasts active in various fields. Based on our experience in creating many team uniforms, competition wear, and cheering goods, we are thinking about what BEAMS can do to enliven sports, encourage athletes to perform at their best, and share positive energy. Masu.
WEB SITE: https://www.beams.co.jp/special/beams_sports/
INSTAGRAM: @beams_sports