A weekend-only Highball Bar will be opening at BEAMS Men Shibuya, where you can drink JOHNNIE WALKER beers! During the event, the bar will be open until 10pm.
2024.10.31
"THE WALKERS in BEAMS MEN SHIBUYA", an event where you can enjoy highballs from Scotch whisky brand JOHNNIE WALKER in the store, will be held at BEAMS MEN Shibuya for four days from November 8th (Friday), 9th (Saturday), 15th (Friday), and 16th (Saturday).
JOHNNIE WALKER is a world-renowned Scotch whisky brand that has been committed to "blending techniques" for over 200 years. This event was born out of the commonality between the "editing skills" of BEAMS, which has been pursued as a select shop, and "blending."
At this event, highballs made with "Johnnie Walker Black Label 12 Year Old," the culmination of JOHNNIE WALKER, will be on sale. In addition to the standard "Johnny Highball," there will be an original highball inspired by BEAMS, supervised by Fumitake Ooba, owner of "unknown" in Ebisu.
The interior of the store is based on the concept of a "clothing store bar," and will have a bar counter and tables decorated to enjoy whiskey. As a special project during the event, a fashion-loving guest store manager will be invited each day to enjoy highballs while talking about clothes.
Additionally, while the bar is open, there will also be night hours where you can shop at BEAMS Men Shibuya until 10pm.
BEAMS values not only fashion but also domestic and international culture, proposing projects that enrich a variety of lifestyles. Please come and enjoy the weekend-only HIGHBAL BAR "THE WALKERS in BEAMS MEN SHIBUYA," where you can enjoy shopping while sipping highballs.
HIGH BALL MENU
At the venue, guests can enjoy highballs made with "Johnnie Walker Black Label 12 Year," as well as "THE WALKERS Highball -BEAMS Style," a highball exclusive to this event and supervised by Fumitake Ooba, owner of "unknown" in Ebisu.
・The Walkers Highball BEAMS Style-: ¥500 (inc.tax)
・Johnny Highball: ¥500 (inc. tax)
・Johnny Ginger Highball: ¥500 (inc. tax)
・Johnnie Walker Blue Label: ¥2,500 (inc. tax)
*Soft drinks and snacks are also available for purchase.
"THE WALKERS in BEAMS MEN SHIBUYA" 1-day store manager project
We will invite fashion-loving guests to enjoy highballs with the visitors.
*The guest manager may be subject to change.
November 8th (Friday): Motoki Yoshikawa (BEAMS Men's Casual Director)
He joined BEAMS in 2001 and gained experience as a shop staff member before becoming a buyer for men's casual wear in 2012. He was promoted to chief buyer in 2015 and is currently serving as director.
Instagram: @yoshikawamotoki
November 9th (Saturday): Naoto Okutomi (BOY Shop Owner)
Born in Saitama Prefecture in 1989. Owner of the Shibuya select shop "BOY" with the concept of "FASHION & MUSIC". DJing under the name TOMMY (BOY), he plays a wide range of music and passionate performances, energetically touring festivals, live houses and clubs all over the country.
Her flexible approach to a wide range of activities includes TV personality/commentator and commercial styling, and she is always exploring alternative forms of expression that are connected to everyday life.
November 15th (Friday): Our friends TEN CLUB
Friends, including BEAMS staff, will be gathering at "TEN CLUB," a standing bar in Koenji run by former BEAMS staff member Shimizu Takeshi, to liven up the HIGHBALL BAR!
TEN CLUB
Located just a minute's walk from Koenji Station, this standing bar is a great place to casually enjoy a drink on your way home. On weekends, they also host events outside of Koenji.
Instagram: @ten_club.jp
November 16th (Saturday): SASARISA
Born in Setagaya Ward, Tokyo.
After gaining experience in the entertainment industry as a model and actress during her teenage years, she moved to work as a staff press for a certain apparel brand.
Currently working as a PR specialist focusing on fashion.
My hobby is #SasariWalking
My two beloved cats are what heals me every day ❤️
Instagram: @sasarisa0110
Social Media Posting Campaign
We will be running a social media campaign where you can win an original T-shirt. Anyone who posts on social media using the designated hashtag will be eligible to participate in the gachapon lottery.
Target period: November 8th (Fri), 9th (Sat), 15th (Fri), 16th (Sat) 19:00-22:00
Participating store: BEAMS Men Shibuya
How to participate: Post with the hashtag "blovejw" at the venue during the event. After the staff checks your post, they will guide you to the gachapon machine.
*Each person may only participate once.
Target SNS: Instagram, X
*Please note that due to the alcohol consumption limit, participants under the age of 20 are not permitted to participate.
Precautions for visitors
・Anyone can attend this event, but because highballs contain alcohol, they will only be sold to customers aged 20 or over. Please note that you may be asked to show identification.
・Drinking and driving, and drinking alcohol under the age of 20 are prohibited by law. We will not sell or provide alcoholic beverages to minors or those who come to the venue by car, motorbike (including passengers), or bicycle.
・Drinking and eating are only permitted inside BEAMS MEN Shibuya.
・We cannot accept returns or exchanges for any food or beverages sold.
- If you do not follow the instructions of staff during the event, you may be denied entry.
※Drinking alcohol is only permitted after the age of 20
About JOHNNIE WALKER
In 1820, founder John Walker opened a small general store and was inspired by the blends of spices and teas that were on offer at the store, which he used to create this whisky blend. At the time, whisky quality was not always consistent, but Johnnie Walker was able to provide a stable supply of high quality whisky, and by blending a variety of raw liquors, they were able to create a deep, rich flavor. For over 200 years since then, Johnnie Walker has continued to focus on blending techniques, and its flavor has made it the world's No. 1* Scotch whisky brand, beloved by many.
The culmination of the "Johnnie Walker" brand is the "Johnnie Walker Black Label 12 Year Old." This blended Scotch is based on the concept of aging for 12 years, and its complex flavors, including smokiness, and its deep, rich taste have been described as a "masterpiece" and "ultimate."
*Sales volume based on IMPACT DATABANK 2023
Official website: https://www.johnniewalker.com/ja-jp/
Facebook: https: //www. face book.com/JohnnieWalkerJapan/
Instagram: https://www.instagram.com/johnniewalkerjapan/
- Event overview
- “THE WALKERS in BEAMS MEN SHIBUYA”
- venue
- "BEAMS Men Shibuya" 1F
- Date and time
- November 8th (Fri), 9th (Sat), 15th (Fri), 16th (Sat) 19:00-22:00
*Last orders: 21:45
"BEAMS MEN Shibuya" Business Hours
November 8th (Fri), 9th (Sat), 15th (Fri), 16th (Sat): 11:00-22:00
*Please note that we will close at 5pm on Thursday, November 7th due to preparations for the event.