The fifth installment of the popular zodiac series from familiar × BEAMS JAPAN! Introducing collaboration items with the 2025 zodiac sign, the snake, as their motif.

2024.12.11

Starting Wednesday, December 18, 2024, familiar x BEAMS JAPAN collaboration items with the motif of the 2025 zodiac sign, the snake, will be available on BEAMS ONLINE SHOP.

The collaboration project was launched in 2021 with the aim of creating a memorable zodiac bag. The fifth installment will feature three items made of flat denim fabric with the 2025 zodiac sign, the snake, as the motif, in limited colors for both brands.
Additionally, as new products linked to the collaborative art, Fami-chan daruma dolls and envelopes will be sold exclusively by both familiar and BEAMS JAPAN.

In addition, to commemorate the collaboration with familiar, we will be holding a New Year's gift campaign on Instagram. Six lucky winners will be chosen at random to receive a familiar × BEAMS JAPAN collaboration item.

Don't miss out on the special collaboration items that will brighten up next year.

familiar × BEAMS JAPAN

DENIM BAG

Price: ¥22,000 (inc.tax)
Color: NAVY
Size: Height 32cm/Width 43cm

SHOULDER BAG

Price: ¥16,500 (inc.tax)
Color: NAVY
Size: Height 16cm / Width 21.5cm / Handle 1.8cm / Total length 16.5cm (adjustable strap)

POUCH

Price: ¥9,900 (incl. tax)
Color: NAVY
Size: Height 15.5cm / Width 17.5cm

*This color is not available for sale at familiar.

BEAMS JAPAN × familiar zodiac series 2025 "Snake"

Items sold by both companies

Introducing a lucky envelope and Fami-chan daruma doll linked to the collaborative art of familiar × BEAMS JAPAN. The cute and round daruma dolls are the perfect item for New Year's interior decoration or gifts. Enjoy the unique expressions that are hand-painted by artisans one by one.

Daruma
Price: ¥8,800 (incl. tax)

pochi bag
Price: ¥1,100 (incl. tax)

familiar sales version

familiar will be selling the same item in a Special order denim fabric combined with grey synthetic leather.
For more details, please visit the familiar official website.
Click here for details

*This color is not available for sale at BEAMS JAPAN.

< familiar × BEAMS JAPAN > New Year's gift campaign

To celebrate our collaboration with familiar, we're running a New Year's gift campaign on Instagram! Follow the official BEAMS JAPAN Instagram account (@beams_japan) and the official familiar Instagram account (familiar) and "like" the campaign post (collaboration post) to win a collaboration item. Six lucky winners will be chosen at random to win a gift.

【Application method】
■Application period: Wednesday, December 11, 2024 to Friday, December 20, 2024 at 23:59
■How to apply: Please follow the official BEAMS JAPAN Instagram (@beams_japan) and familiar Instagram (familiar) and like the campaign post.
■Prize: 6 people will be randomly selected to receive one of the 6 collaboration items between BEAMS JAPAN and familiar.

【Notes】
-Winners will be contacted via direct message from the familiar official Instagram account (familiar) around the end of December.
・Please apply for the campaign while being able to receive direct messages.
・Campaigns will not be held on any site other than the official account.
・You cannot choose the winning product.

Terms of sale

・We do not accept reservations.
- Sales stores may change depending on stock availability.

The above sales methods and rules may be subject to change on the day due to unavoidable circumstances.

release date
Wednesday, December 18, 2024
Sales store
BEAMS ONLINE SHOP
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