"Taito-ya ~TAITO-KU STAND~", which introduces the charms of Taito Ward, Tokyo, will start on Wednesday, December 18th!
2024.12.11
BEAMS JAPAN, which promotes the charms of Japan, has teamed up with eight businesses in Taito Ward, Tokyo, to develop unique products, inspired by the 2025 taiga drama "Berabou - Tsutae Eika no Yume Banashi."
Buyers provided advice and support on product development, resulting in the creation of a wide variety of 29 products.
The products, which combine Taito Ward's "good old Edo culture" with "modern new sensibilities," are a rich and unique lineup that ranges from paulownia wood boxes and tsumami zaiku to leather goods and character goods.
These products will be available for pre-sale at the limited-time event "Taitokuya ~TAITO-KU STAND~" being held at BEAMS JAPAN (Shinjuku) from Wednesday, December 18th.
Aoikai / Tsumami Crafts
Aoi-kai, which holds classes on the traditional craft of tsumami-zaiku and sells works made from it, has created works that utilize the traditional tsumami-zaiku techniques, as well as accessories and interior goods that can be easily incorporated into everyday life, with the aim of making tsumami-zaiku known to as many people as possible.
*Some items are made to order
and/or / Granola
And Or, a company that manufactures and sells granola, wanted to try incorporating Japanese elements as a new type of granola, so they created Japanese granola with new flavors such as matcha, brown sugar, and shichimi, and with packaging featuring Kitagawa Utamaro and Sharaku.
Covered Button Workshop MiSuZuYa / Covered Buttons
Covered Button Workshop MiSuZuYa, which manufactures and sells covered buttons, has created accessories such as covered buttons, rosettes, and brooches with motifs of Edo culture, such as ukiyo-e, based on the desire to have people casually incorporate covered buttons into their daily lives as a part of Japanese culture.
TOKYO L / Leather
"TOKYO L", a project to develop leather designs and products, was inspired by the desire to rediscover the charm of Japanese culture and propose new styles not found in leather products. By combining leather and Japanese elements in a modern design, they created leather items that can be used daily by younger customers.
Hakoyoshi Paulownia Box Store Ltd. / Paulownia box
Hakoyoshi Kiribakoten, a paulownia box store that has been making paulownia boxes since it was founded in 1868, wanted paulownia boxes to be the main attraction rather than a supporting role, so they designed the boxes with the theme of "One Hundred Views of Edo" and created paulownia boxes that can also be enjoyed as interior decorations.
Bell House Co., Ltd. / Character Goods
Bell House, which manufactures and sells a wide range of character goods, wanted to try their hand at making character goods that incorporated the culture of the Edo period and "Japanese" culture, so they created an acrylic stand that combines original characters of people who were active during the Edo period with ukiyo-e prints.
Matsushita Shoten / Rake
Matsushita Shoten, a long-established lucky charm rake store in Asakusa that has been in business for over 100 years, has created rakes with striking colors and designs, infusing them with a modern sensibility, with the desire to make it easier to incorporate traditional crafts into everyday life.
Marco Co., Ltd. / Paracord
Marco Co., Ltd., a company that produces and sells paracord, has used original paracord inspired by the works of Katsushika Hokusai, with the desire to develop fashion items that have never been attempted before, to create bags and belts that make the most of the potential of paracord.
novelty
To commemorate this event, we will be giving away a set of "Kumiame Mikuji," a fortune-telling slip and "Kintaro Ame®︎," a type of candy made in Taito Ward, as a novelty to all visitors. Please take advantage of this opportunity.
Event period: Wednesday, December 18th, 2024 to Sunday, December 22nd, 2024
*Limited to 100 sets per day, first come first served. Ends when stock runs out.
- Event period
- Wednesday, December 18, 2024 - Tuesday, January 7, 2025
*Closed on Tuesday, December 31, 2024 and Wednesday, January 1, 2025 (national holiday)
- Holding store
- BEAMS JAPAN (Shinjuku)
- Event period
- February 1, 2025 (Saturday) - January 12, 2026 (Monday/Holiday)
- Holding store
- Taito Edo Market (Souvenir Shop) (Taito Ward)