BEAMS PLUS opens first stand-alone pop-up store in New York

BEAMS PLUS, which has the concept of "authentic men's clothing that can be worn for many years and never gets boring," will open its first limited-time store in New York, "BEAMS PLUS LIMITED STORE," from Tuesday, January 28th to Friday, February 28th, 2025.

The event will take place in a space adjacent to Noah's flagship store (199 Mulberry Street), located in the heart of New York's SoHo district.

"BEAMS PLUS LIMITED STORE" will be launched in Japan in 2022 as a project where you can experience the world of BEAMS PLUS and enjoy offline communication with BEAMS PLUS staff. Last year, it developed into a world tour, and was held in Taipei, Taiwan in May and Los Angeles, USA in November.

The "BEAMS PLUS LIMITED STORE in Los Angeles", which was held from mid-November 2024 through the holiday season, ended with the excitement still high from the opening party, which was a huge success. In America, the home of BEAMS PLUS and the birthplace of casual wear, Japan's unique craftsmanship, sometimes referred to as "Japanese Americana", has been highly praised by a wide variety of local people, making it a fitting milestone to conclude the 25th anniversary of the brand's founding.

The new chapter begins in 2025 and crosses from the West Coast to the East Coast, set in the cultural melting pot that is New York.

The BEAMS PLUS LIMITED STORE in NYC will bring together the 2024-25 Fall/Winter collection, which features original fabrics with unique processing such as jacquard-woven native patterns and two-dyed indigo denim, as well as the recently released 2025 Spring/Summer collection. In addition, the brand will also bring together timeless, long-selling items that have been loved for a long time, such as button-down Oxford shirts, three-button blazers, and two-pleat chinos, which are proposed as casual wear to be passed down to the next generation, to express the world of BEAMS PLUS.

Additionally, to support the recovery from the wildfires that occurred in Los Angeles, USA, we will donate 3% of sales at the "BEAMS PLUS LIMITED STORE in NYC" to support efforts in the affected areas.

Please keep an eye on BEAMS PLUS' challenges in New York, the center of fashion and culture.

BEAMS PLUS LIMITED STORE in NYC