3 brands gathered together! “EYEWEAR COLLECTION” is being held!
2017.05.03

For a limited period of time, we will hold a three-brand more variation event that includes the popular
Newly available KAIBOSH is an eyewear brand from Norway that is filled with the designer's desire for people to enjoy glasses as a fashion item. It first landed in Japan last year, and this will be the first More Variation event in Japan.
In addition, the Special order model, specially ordered for this occasion, will be available in pop colors from <NOEYEDIA> and < A.D.S.R. > to add a pop of color to your coordination.
Don't miss this opportunity to see all three brands' new collections in one place.
NEW BRAND KAIBOSH
KAIBOSH is an eyewear brand born in Norway in 1999. We advocate that eyewear be used in the same way as clothes, depending on style and TPO, and are known for their high quality, luxury, and beautiful designs. This is a popular brand that just landed in Japan for the first time last year.

<A.D.S.R.>
Without compromising the atmosphere of classic eyewear, < A.D.S.R. > consistently pursues designs that incorporate various cultures and fit the times, as well as comfort that fits the Japanese face. Today, the brand is one of the leading fashion eyewear brands in Japan, expanding its business in the Asian market.

<NOEYEDIA>
<NOEYEDIA> is popular for its high-quality daily items that were born from the desire to enjoy eyewear easily. The contemporary design is inspired by subcultures such as rock and punk music, surfing, snowboarding, and art.
- Event period
- Friday, May 12, 2017 - Monday, May 22, 2017
- Holding store
- BEAMS Ikebukuro, BEAMS Musashikosugi
- Event period
- May 26th (Friday) - June 4th (Sunday), 2017
- Holding store
- BEAMS Shinjuku, BEAMS Yokohama East Exit