London-based new brand Seventh has finally landed in Japan. The brand's 2025AW collection will be unveiled at BEAMS T Harajuku for the first time in the world.

Designer Bukki Ojo's refined sensibility brings to life neutral colors and sophisticated designs. London-based brand Seventh @seventhstores, which pursues relaxed style and the ultimate in comfort, has finally made its official debut in Japan.

Their creative worldview, which has its backbone in music and street culture, has already begun to attract fashion industry people around the world. Seventh's first pop-up shop in Japan will be held at BEAMS T Harajuku.

During this period, we will be unveiling and selling not only the latest 2025SS items, but also the 2025AW collection, which has not yet been released in the US, at the earliest possible date in the world. Don't miss this special opportunity to get your hands on items that you will never be able to get anywhere else.

In addition, the brand's popular items, the "Layered T-shirt" and "Bermuda shorts," are also available Special order. * Special order items are available by reservation only.

Please come and see our diverse collection in our store, which has been designed with a focus on interior décor that evokes a modern Japanese atmosphere.

Layered T-shirt ¥27,500 (inc.tax), Bermuda shorts ¥35,200 (inc.tax) / Seventh × BEAMS T
*All sizes available from S to L