FRED PERRY will be hosting pop-up stores at four stores and BEAMS ONLINE SHOP where you can see the brand's extensive lineup all in one place!

2025.05.02

Founded in London in 1952, FRED PERRY is a leading British fashion brand with a unique background that combines sports and subculture.

We are pleased to announce that we will be holding pop-up stores featuring a wide selection of new items for the 2025 spring/summer season at FRED PERRY, BEAMS Tachikawa, BEAMS Omiya, BEAMS Kobe, BEAMS Kumamoto, and BEAMS ONLINE SHOP.

During the event, the FRED PERRY SHIRT G3600 and FRED PERRY SHIRT G6000, which are not normally available at BEAMS, will be available in a wide variety of colors. In addition, a variety of items will be available, including polo shirt dresses and ringer T-shirts inspired by Fred Perry shirts.

Additionally, we offer a wide variety of Ray BEAMS Special order items, which are popular every year, such as a knit polo shirt with an elegant, glittery sheen, a version of the brand's iconic tennis pleated skirt turned into shorts, and a dress incorporating a ringer T-shirt.

Don't miss this special opportunity.

YouTube Shorts Autoplay & Loop



For this visual, two artists were asked to wear the clothes, in keeping with the theme of "MATCH FIT," the attitude of always striving to rise to the top that Fred Perry has upheld since its founding.
The first is illustrator/model TIARA. The second is biracial and bilingual singer Grace Aimi from Okinawa. In the video, the two, both active in the cultural scene, are shown expressing themselves through art and song.

FRED PERRY Special order items

"Special order G3600"
Price: ¥14,300 (inc.tax)
Color: LIGHT ECRU, SILVER BLUE
Size: 8, 10

Special order RIB KNITTED SHIRT
Price: ¥22,000 (inc.tax)
Color: BURNT RED, DARK CARBON
Size: 10

POP UP SHOP Items

"G3600"
Price: ¥14,300 (inc.tax)
Color: DARK PINK, NAVY and more…
Size: 8, 10

『G9163』
Price: ¥9,900 (inc.tax)
Color: COURT GREEN, SNOW WHITE
Size: 10

Event period
May 9th (Friday) - May 18th (Sunday), 2025
Holding store
BEAMS Tachikawa
BEAMS Omiya
Event period
Thursday, May 22, 2025 - Sunday, June 1, 2025
Holding store
BEAMS Kobe
BEAMS Kumamoto
Event period
May 9th (Friday) – June 1st (Sunday), 2025
Holding store
BEAMS ONLINE SHOP

Feature: TIARA, Grace Aimi
Photography: Yuri Horie
Videographer: Marina
Lighting: Yuma Goto
Styling: Yui Murakami
Hair & Makeup: Katherine Kin
Edited and Text: Jun Hirayama
Location: Sasazuka Bowl

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