"Let's say thank you" BEAMS launches campaign to introduce special Mother's Day gifts
2025.04.24
BEAMS will be launching a campaign at stores nationwide and on BEAMS ONLINE SHOP to offer gift items perfect for Mother's Day.
May 11th (Sunday) is Mother's Day. Flowers are a great gift, but this year why not give a practical gift that will be remembered in your daily life?
On the BEAMS GIFT website, BEAMS staff have carefully selected gifts that will make your mother happy, from fashion accessories such as bags and scarves to popular kitchen goods. We will introduce a total of eight items that convey thoughtfulness and gratitude. Please take a look for some hints on choosing a gift.
This year's main visual is a newly drawn artwork by artist Izumida Lee. It is a special visual for Mother's Day, filled with kindness and warmth.
In addition, from May 1st (Thurs) to May 11th (Sun), participating stores will be distributing original coasters on which you can write a message as a novelty to BEAMS Club members who purchase a Mother's Day gift.
This Mother's Day, why not express your gratitude to your mother with BEAMS item?
Novelty
We will be giving away limited edition original coasters illustrated by Lee Izumida!
Customers who purchase a Mother's Day gift between May 1st (Wed) and May 11th (Sun) will receive an original coaster featuring an original illustration by artist Lee Izumida!
You can write a message on the back and use it as a gift card.
*Some stores do not distribute this product.
*Novelties will be available until stock runs out.
Stores not eligible for novelty distribution
BEAMS F International Gallery BEAMS / BEAMS JAPAN SHIBUYA/ BEAMS WOMEN HARAJUKU/ BEAMS MEN SHIBUYA/ BEAMS LIFE YOKOHAMA/ BEAMS GINZA/ BEAMS OUTLET IRUMA/ Kodomo BEAMS / BEAMS HOUSE MEN KOBE/ Kodomo BEAMS KARUIZAWA/ BEAMS ROPPONGI HILLS/ BEAMS RECORDS / BEAMS T HARAJUKU
Izumida Lee
Born in Hokkaido in 1986. Started drawing at a young age and studied art while studying abroad in the United States.
He moved to Tokyo in 2015 and began working full-time as an artist in 2019. He mainly creates acrylic paintings, as well as pictures and letters for signs, advertising art, and windows.
instagram: @izumidalee
WEB: https://izumidalee.com
Special Contents
Let me tell you, thank you.
BEAMS' Mother's Day Gift Selection
May 11th (Sunday) is Mother's Day. Flowers are a great gift, but this year why not give a practical gift that will be remembered in your daily life?
We will introduce gifts that your mother will be happy to receive, from fashion accessories such as bags and scarves to popular kitchen goods. A total of 8 items that will convey your daily gratitude and thoughtfulness. Please use this as a reference when choosing a gift.
◾️Click here for BEAMS GIFT special feature
◾️Other recommended items are here
- Event period
- May 1st (Thu) - May 11th (Sun)
■ Mother's Day Gacha Campaign "Thank you, Mom!"
To make expressing gratitude on Mother's Day more fun, we will be holding an event called "Gachattou, Gachipon to Mama!" at 10 stores nationwide.
This is a Mother's Day limited-time offer that allows you to enjoy shopping while adding a delightful surprise to your thoughtful gift.
[Implementation period]
May 9th (Fri) - 11th (Sun) 2025 [3 days only]
[Participating stores]
・Beaming Life Store by BEAMS Tama Plaza Terrace Store
・B:MING LIFE STORE by BEAMS IKSPIARI
・Beaming Life Store by BEAMS LaLaport EXPOCITY store
・Beaming Life Store by BEAMS LaLaport Tachikawa Tachihi store
・BEAMING LIFE STORE by BEAMS Lazona Kawasaki Plaza
・ BEAMS Outlet Tarumi
・ BEAMS Outlet Fukaya Hanazono
・ BEAMS Outlet Shisui
・ BEAMS Outlet Yokohama
・ BEAMS Outlet Shonan Hiratsuka
[Conditions for participation]
Exclusive to BEAMS Club members. Purchases of 5,500 yen or more (tax included) on the day can be entered once.
[Prize contents]
・ BEAMS gift card (worth 1,000 yen)
・Chocolate in original packaging
*The giveaway will end as soon as the prizes run out.