"The DAINAGOYATEN 2025" will finally start at BEAMS NEWS and BEAMS Nagoya from Friday, August 1st!
2025.07.24
Kabuke! Nagoya and Aichi
The "DAINAGOYATEN" connects and promotes the unknown charms of Nagoya and Aichi through a collaboration between BEAMS JAPAN and nine companies and organizations beloved by local people.
This will be the sixth time the event is being held, and it will promote the charms of Nagoya and Aichi through a variety of collaborative products and projects, such as the production of collaborative products between Grampus-kun and Doara and the holding of reuse events.
We aim to create opportunities for local people to once again feel proud of Nagoya and Aichi, and for people from outside the prefecture to want to visit Nagoya and Aichi.
Event details will be announced in late July. Please look forward to it.
Kabuke! Nagoya/Aichi special site
Be flashier, bolder and a little more unconventional than usual.
This year, Nagoya's leading companies and BEAMS JAPAN have once again created a collection that is packed with the unique style of each company and is worth talking about.
Learn more.
BEAMS Nagoya Special Event
Nagoya Diamond Dolphins players Takumi Saito, Takuma Sato, and Kota Imamura visited BEAMS Nagoya and held a photo session!
- Venue
- BEAMS Nagoya (LACHIC 1F LACHIC Passage)
- Date and time
- Sunday, August 10, 2025 11:00-12:00
- Participation conditions
- 50 pairs (maximum 4 people per pair) will be selected by lottery from among Nagoya Diamond Dolphins Fan Club members for the 2025-26 season.
- Photo session application period
- July 1, 2025 (Tuesday) - August 3, 2025 (Sunday) 23:59
- Announcement of winners
- Monday, August 4, 2025
- Details page
- https://nagoya-dolphins.jp/news/detail/id=19826
Komehyo's mascot characters "Kome-kun" and "Hyo-chan" are coming to the store!
Komehyo's corporate mascots, Kome-kun and Leopard-chan, will be coming to the "DAINAGOYATEN 2025"! This is an event where you can take commemorative photos and meet and greet them. We look forward to seeing you!
Store: BEAMS Nagoya (Lasic Passage, 1st floor, Lasic)
Date and time: Saturday, August 2, 2025 13:00-13:30, 14:00-14:30
Participation conditions: None
Nagoya Grampus' mascot character, Kinshachi Grampus-kun, is visiting the store!
The corporate mascot of Nagoya Grampus, Kinshachi Grampus-kun, will be coming to the "DAINAGOYATEN 2025"! This is an event where you can take commemorative photos and meet and greet people. We look forward to seeing you!
Store: BEAMS Nagoya (Lasic Passage, 1st floor, Lasic)
Date and time: Monday, August 11, 2025 (National Holiday) 13:00-13:20, 14:00-14:20
Participation conditions: None
Participatory exhibition "It's Great, Nagoya" will be held!
This time, as part of an industry-academia collaboration between BEAMS JAPAN and the AOGAKU PROJECT DESIGN CENTER, a group of producers from the Aoyama Gakuin University School of Cultural Policy Studies, a participatory exhibition called "Ii Jan Nagoya" will be held in parallel with DAINAGOYATEN 2025, under the supervision of Mei Entaku, to promote and inform customers about the charms of Nagoya.
Store: BEAMS Nagoya (Lasic Passage, 1st floor, Lasic)
Date and time: Friday, August 1st to Sunday, August 17th, 2025
Ming Round Table
Creative director, commercial planner, and CEO of Kakeru Inc.
Born in Hokkaido in 1989. After graduating from Rikkyo University's Faculty of Sociology, he joined Dentsu Inc. in 2014 and worked as a planner and copywriter. In 2020, he left Dentsu and founded Kakeru Inc. the day after he left. He has attracted attention as a creator of buzz advertising. His books include "Encyclopedia of People Who Are Too Nice" (PHP Publishing) and "I Don't Like This Book: Maybe That "I Don't Like This" Can Be Turned Into An Idea, Maybe Not" (KADOKAWA). He is also the representative of the creative team "entaku" and "JANAI COFFEE," which continue to produce buzz content such as "I Don't Like This Exhibition" and "I'm Too Nice" Exhibition.
Nagoya Grampus
Full of fun! Feel the summer with Grampus-kun.
We have created an aloha shirt and shorts set and a T-shirt so you can enjoy Nagoya Grampus as a fashion item on a daily basis. If you look closely, you can see Grampus playing freely in a pattern that resembles Aichi Prefecture as an island. Another point is that there are various Grampus hidden in the pattern, making it perfect for the upcoming season. The jewelry made last year using the team emblem has also been very popular and will be resold. Enjoy your daily life while subtly showing your love for the team!
Official website: Nagoya Grampus
Special order Grampus aloha shirt ¥16,500 (tax included), Special order Grampus aloha shorts ¥13,200 (tax included), Special order Grampus T-shirt ¥6,600 (tax included) / Nagoya Grampus × BEAMS JAPAN
Aichi Toyota
Grampus and Doara go on a summer adventure.
This vintage-like collection was created while imagining someone happily picking up these items in a second-hand clothing store someday. One summer day, Grampus-kun heads out in a nostalgic pickup truck to teach Doara how to surf. The designs are emotional, evoking the feeling of the sea breeze and sunlight. The nostalgic yet new T-shirts, tote bags and socks in retro colors are sure to become part of your memories that will never fade over time.
Official website: Aichi Toyota
Special order Dra&GRA T-shirt ¥6,600 (tax included), Special order Dra&GRA ringer T-shirt ¥7,480 (tax included), Special order Dra&GRA tote bag ¥4,950 (tax included), Special order Dra&GRA line socks ¥1,980 (tax included) / Aichi Toyota × BEAMS JAPAN
Komehyo
A collection of treasures seen through BEAMS filter.
In a joint project with Nagoya-based brand reuse company "KOMEHYO," items selected through BEAMS' curation will be presented as one collection. BEAMS staff, who have a keen eye for quality, will carefully select items from KOMEHYO's vast archives, ranging from famous fashion houses to street brands. What kind of chemical reaction will occur in this super-powerful collaboration, which does not usually involve collaboration? This lineup will impress even fashion lovers, so it is a must-see.
Official website: Komehyo
KOMEHYO POPUP event "Beams Choice"
A POPUP will be held featuring products carefully selected by BEAMS buyers from Komehyo's extensive inventory.
- venue
- KOMEHYO Nagoya Main Store Main Building
Address: 3-25-31 Osu, Naka-ku, Nagoya, Aichi 460-0011
TEL: 052-242-0088
KOMEHYO SHINJUKU MEN
Address: Ranzan Building B1F-4F, 3-19-7 Shinjuku, Shinjuku-ku, Tokyo 160-0022
TEL: 03-5379-3288
Toyo Bending
Milvicky, please keep this in mind!
The vending machine and coffee cups are designed with an arrangement of Toyo Vending's mascot, "Milvicky." Furthermore, the taste of the coffee was also supervised by BEAMS JAPAN. The coffee, named "BEAMS JAPAN Supervised Mill-Ground Coffee Blend," is made with luxurious beans and has a strong, rich flavor that faithfully reproduces the satisfying taste of Nagoya-style coffee. A new, rich and powerful latte has also been introduced. Don't miss this opportunity to enjoy the high quality of deep, rich mill-ground coffee that is unique to Nagoya.
Official website: Toyo Bending Co., Ltd.
"BEAMS JAPAN Supervised Mill-Ground Coffee Blend" ¥360 (tax included)
Starting in June, the product will be available at 37 highway service areas and parking areas nationwide. (Vending machines with designs supervised by BEAMS JAPAN are scheduled to be installed at seven of these locations.)
Vending machine installation locations
Haneda Airport P4 Parking Lot Main Building 4F
Kan'etsu Expressway: Takasaki SA (outbound) and Miyoshi PA (outbound)
Tomei Expressway: Ebina SA (outbound)
Metropolitan Expressway: Daikoku Parking Area
Sanyo Expressway: Tatsuno Nishi SA (outbound)
Vending machine installation locations
Shin-Meishin Expressway: Suzuka Parking Area
Shin-Tomei Expressway: Okazaki SA
BEAMS store
Vending machines will be installed and sold only at "BEAMS Nagoya" (Lasic Passage, 1st floor of Lasic)
Nagoya Diamond Dolphins
Always with the Dolphins.
Whether it's a game day or an ordinary day, the Dolphins are always with you. This set of color wallets and pouches is full of fashion elements and can be used freely, making it perfect for everyday use and watching games. This item was created as a fan club item for the 2025-26 season, but it's so well-made that even non-club members will want it. Make watching the game more comfortable and add a subtle touch to your everyday style. Carry your love for the Dolphins with you!
Official website: Nagoya Diamond Dolphins Fan Club Overview Page
*Not sold at BEAMS
Nippon Insulators
Kuroko-kun is casually standing nearby.
Crocodile, the unsung hero that supports society, is now available as a fashion item. A small figure pops out from a cap, and gently adorns the chest of a polo shirt. The understated design is perfect for casual playfulness. Crocodile will gently push you forward whether you use it for everyday use or on a special occasion. Add a touch of casual cuteness to spice up your everyday style. Why not sneak Crocodile into your daily life?
Official website: NGK
Special order order cap ¥4,400 (tax included), Special order polo shirt ¥8,800 (tax included) / NGK × BEAMS JAPAN
Meitetsu Urban Development
A bag that turns "what if" into "always."
Even if you want to prepare for disasters, it tends to be put off. That's why Meitetsu Urban Development has created a set of eco-bags and pouches that will fit seamlessly into your daily life. Based on the concept of "putting 'what if' in 'everyday'", the design allows you to naturally prepare while using it on a daily basis. Store everyday items in the bag and hygiene products in the pouch. Prepare to protect yourself and your loved ones even during your busy days. Carry it around stylishly and rely on it for unexpected times, so it's a great companion.
Official website: Meitetsu Urban Development
Special order pouch and packable bag ¥11,000 (tax included) / Meitetsu Urban Development × BEAMS JAPAN
Chunichi Shimbun
Making a newspaper is like a battle!
One piece uses manga panels to emotionally depict the painstaking effort that goes into producing a newspaper, while the other has Doara jumping out of it, expressing the passion of the people who create news with the same intensity as a pro-wrestling T-shirt. Both are a little funny, but serious. They express the moment when news is born and the energy behind it with a street feel. The Chunichi Shimbun is not just something to read, it's something to wear and communicate. This may be a new media experience.
Official website: Chunichi Shimbun
Special order Doara live action T-shirt ¥6,600 (tax included), Special order Doara newspaper T-shirt ¥6,600 (tax included) / Chunichi Shimbun × BEAMS JAPAN
Participating stores ｜ Period
- BEAMS News
- Friday, August 1, 2025 - Monday, August 18, 2025
- BEAMS Nagoya
- Friday, August 1, 2025 - Sunday, August 17, 2025
*The event will be held at Lachic Passage on the 1st floor of Lachic.
- BEAMS ONLINE SHOP
- From August 1, 2025 (Tuesday)
- Contact Us
- BEAMS Co., Ltd.
Tel: 0120-011-301
Reception hours 11:00-18:00 (excluding Saturdays, Sundays, holidays, and New Year's holidays)
Nagoya Grampus sponsors the "Shachi Festival"
"DAINAGOYATEN 2025" linked event
The "Shachi Festival" is a grand festival hosted by Nagoya Grampus in collaboration with various parts of Aichi Prefecture, including their hometown of Nagoya, Toyota, and Miyoshi, where the club and the community come together at the stadium and in the city.
First held in 2019, this year will be the sixth year for the festival, and BEAMS JAPAN has designed a special uniform for this year. The uniform will be worn by players at designated matches for the "Shachi Festival," and replica uniforms will be presented to visitors to the stadium. This year, the theme is "kabuku," a word that describes extraordinary actions with unconventional ideas. We aim to kabuki, dance, and have fun with the Grampus family at Toyota Stadium and throughout the city, which will be dyed red and gold, making this the most fun Shachi Festival ever.
Nagoya Grampus EC site
"Big Shachi Festival"
Event period: August 10th (Sun) - August 31st (Sun), 2025
The team will wear uniforms designed by "BEAMS JAPAN" in the following three home games:
Sunday, August 10th vs Kyoto Sanga FC 19:00 kickoff @ Toyota Stadium
Saturday, August 23rd vs Kawasaki Frontale 19:00 kickoff @Toyota Stadium
Sunday, August 31st vs. FC Tokyo 19:00 kickoff @ Toyota Stadium
Nagoya City (City Promotion)
Promote Nagoya with all your heart!
This happi coat (not for sale) is worn by Nagoya City employees when they attend events or engage in PR activities. The soft ivory color base features a bold print of the brand logo with an English slogan on the back. The gold collar is inspired by the golden shachihoko (golden shachihoko), the symbol of Nagoya Castle, and the eight lines that run from the hem to the logo are modeled after the Nagoya City emblem (maruhachi), and are reminiscent of "dawn." The design expresses love and expectations for Nagoya.
Official website: Nagoya City Promotion Site