BEAMS JAPAN collaborates with Motomachi Union, a long-established supermarket in Motomachi, Yokohama! A collection that tickles your local love is here!

BEAMS JAPAN BEAMS JAPAN a label that promotes the charm of Japan both domestically and internationally, has collaborated with Motomachi Union, a long-established supermarket that has been loved for many years, mainly in Motomachi, Yokohama, to release a special collection.
Since opening in 1958 in Motomachi, Yokohama as a supermarket for foreigners, Motomachi Union has earned the trust of local customers with its wide selection of high-quality products. Along with the history of Yokohama, the supermarket continues to provide high-quality ingredients from Japan and abroad while always incorporating new cultures.
For this collaboration, BEAMS JAPAN has produced a collection centered around a logo reminiscent of American uniforms, with a unique perspective. A total of five items have been planned, including T-shirts, caps, and three types of bags.
The caps are from NEW ERA, and the bags are from a triple collaboration with ROOTOTE.
Additionally, Motomachi Union's specialty, the "logo eco bag," has been loved as one of Motomachi's fashion icons since its release around 1970. This collection pays tribute to this historic item and combines the individuality of both BEAMS JAPAN and Motomachi Union to create a new commodity that brings smiles and excitement to customers.
This collection will be on sale from Friday, June 13th at BEAMS LIFE Yokohama and Motomachi Union Main Store (formerly Motomachi Union Motomachi Store).