A pop-up store where you can experience the latest model of instax™ “Cheki”, “instax mini 41™ POP UP STORE -ROOM 41-” will be held at “BEAMS NEWS”!

A limited-time pop-up store, "instax mini 41™︎ POP UP STORE -ROOM 41-," where customers can experience and purchase the analog instant camera "instax mini 41™," the latest entry-level model in Fujifilm's instax™ "Cheki" series, will open at "BEAMS NEWS" in Shinjuku, Tokyo for a limited time from July 18th (Fri) to July 31st (Thu).

"instax mini 41™︎ POP UP STORE -ROOM 41-" is a limited-time pop-up store that has transformed the concept store "BEAMS NEWS" located inside the JR Shinjuku Station ticket gates into a space that combines fashion and culture, allowing customers to experience the charms of the "instax mini 41™".
In addition to selling the "instax mini 41™," there will be a corner in the store where customers can try out using the "instax mini 41™." Customers who try out the camera will be entered into a drawing to win an original keychain* that can hold a Cheki print™ and be carried around with you.
In addition, with the hope that people will also enjoy the instax mini 41™ as a fashion item, BEAMS will also be exhibiting and selling apparel and miscellaneous goods selected to match the classic camera design of the instax mini 41™.

Not only can you print and preserve your precious moments on the spot, but you can also experience the fun of incorporating it as a fashion item into your lifestyle. Please come to our store.

*The original keychains are available in limited quantities. Please note that they will be available until stock runs out.

Main functions/features:
Classic camera design
A classic camera design that can be worn as a fashion accessory to suit any style.

"Auto exposure function" for easy and beautiful shooting according to the scene
Automatically adjusts shutter speed and flash intensity according to the surrounding brightness.
You can take beautiful photos outdoors in sunny conditions or indoors in low light, as well as close-ups and selfies, without any special operations.

Just rotate the lens to take close-up shots and selfies the way you want
By simply rotating the lens one step, you can switch to "Close-up mode," which is ideal for close-up shots and selfies. Because it can be switched quickly, you won't miss the perfect photo opportunity.