SUBWAY to hold pop-up shop at BEAMS LIFE Yokohama to celebrate the brand's 60th anniversary
2025.07.24
A special project produced by BEAMS DESIGN BEAMS been realized as part of the campaign "SUMMER Time Travel!", which commemorates the 60th anniversary of the founding of sandwich chain SUBWAY. In conjunction with the campaign, original goods will be available for pre-order at BEAMS LIFE Yokohama and BEAMS ONLINE SHOP. In addition, BEAMS LIFE Yokohama will hold an event where you can enjoy a special SUBWAY menu on weekends only.
The lineup of original goods includes two types of stuffed toys based on SUBWAY's classic shopping bag and its most popular menu item, the shrimp and avocado sandwich.
SUBWAY stores nationwide will be selling 60th anniversary summer bags, and BEAMS will be taking orders for the "Shrimp Avocado Plush Toy & Shopping Bag Set." Reservations will be accepted on BEAMS ONLINE SHOP from July 25th (Friday) to 27th (Sunday), and at the BEAMS LIFE Yokohama store from July 25th (Friday) to August 3rd (Sunday).
During the event, please also take note of the spatial presentation that visually expresses SUBWAY's historical topics.
In addition, customers who make a reservation at "BEAMS Life Yokohama" will receive a 200 yen (tax included) discount ticket that can be used at the 1st floor eat-in counter and food sales counter upon collection.
About the Shrimp Avocado Plush Toy & Shopping Bag Set
・Scheduled to be delivered in late August. (This may change depending on production and shipping circumstances)
・Please note that we may end orders early once we reach the sales limit.
・Each person may purchase up to one item.
- Please check the product page for online shop sales terms and conditions.
The SUBWAY Produced by BEAMS DESIGN shopping bag will be available at SUBWAY stores nationwide from Monday, August 4th.
Regarding the 200 yen (tax included) discount ticket
・It can only be used during the reservation collection period by showing your reservation receipt.
- Event period
- July 25, 2025 (Friday) – August 3, 2025 (Sunday)
The SUBWAY menu will be available only on weekends: July 25th (Fri), 26th (Sat), 27th (Sun), August 1st (Fri), 2nd (Sat), 3rd (Sun)
- Holding store
- BEAMS Life Yokohama
- Offer time
- 12:00-20:00 (last order 19:30) *Available until sold out
<SUBWAY Produced by BEAMS DESIGN > Shrimp and avocado stuffed toy and shopping bag set
BEAMS limited edition ¥8,500 (tax included)
A set that includes SUBWAY's best-selling "Shrimp Avocado Sandwich" and a "Shopping Bag" that is a faithful reproduction of the familiar takeout plastic bag.
The combination of plump shrimp and avocado, commissioned from NICI, a German stuffed animal brand beloved around the world, will brighten up your interior. The shopping bag is made of lightweight and smooth polyester material and features an embroidered SUBWAY logo.
SUBWAY Produced by BEAMS DESIGN Shopping Bag
<SUBWAY> Limited ¥5,000 (tax included)
Each SUBWAY store will be selling a 60th anniversary summer bag, which will include a shopping bag and a sandwich ticket worth 5,350 yen (tax included).
It will be available at SUBWAY stores nationwide from Monday, August 4th.
Click here for details
“BEAMS LIFE LIMITED EDITION SET” MENU
To allow customers to experience SUBWAY's brand slogan, "Eat Fresh, Feel Good," sandwiches will be available for sale only on weekends. Three types of sandwiches, including two seasonal menu items and the most popular standard menu item, will be offered in limited quantities as the "BEAMS LIFE LIMITED EDITION SET," with a drink to match each "FEEL GOOD" mood.
Nice Day Set ¥1,000 (tax included)
Shrimp and avocado x Perrier
The fresh combination of shrimp and avocado is perfect for stories of something good happening today! This stable and powerful combination is always a positive ally for me.
Activity Set ¥1,000 (tax included)
Classic Gritty Bacon ~Chipotle Sauce~ x Mitsuya Cider
News of this summer arrived with the spicy aroma of chipotle sauce. It looks like it's going to be an active summer. With the Activity Set in hand, it's the perfect hot and wonderful summer!
American Set ¥1,000 (tax included)
Classic Chicken Bacon - Honey Mustard Sauce - x WILKINSON GINGER ALE
The taste of honey mustard reminds me of that summer. It feels like that unforgettable summer we all spent together has come back. Today, I want to share that feeling with you all and stay with you forever as we enjoy the American Set.
We created two videos to convey that SUBWAY sandwiches are just as delicious today as they were 60 years ago, and will remain so for another 60 years to come. Enjoy the contrast between the "world view of the past" of 1965 and the "world view of the future" of today. The original videos can be viewed at SUBWAY stores, on their official YouTube account, and on various SNS accounts.
SUBWAY
SUBWAY was founded in Connecticut, USA in 1965. The first Subway store was a "local sandwich shop" opened by founder Fred DeLuca at the age of 17 to save up for college tuition. Since then, its made-to-order style of making sandwiches to suit each individual customer's tastes has gained popularity around the world, and the chain has grown into a sandwich chain with stores in over 100 countries worldwide.
In Japan, the chain has expanded to other locations nationwide since opening its first store in Minato-ku, Tokyo on March 25, 1992. The bread is baked fresh in-store every day, and the staff, known as sandwich artists, place selected ingredients such as roast beef, shrimp, avocado, and crunchy vegetables between them, making each sandwich with care.
Official X: https://twitter.com/subwayjp
Official Instagram: https://www.instagram.com/subwayjp
Official YouTube: https://www.youtube.com/user/SUBWAYJAPAN
BEAMS DESIGN
BEAMS DESIGN is the main brand of BEAMS license business, which develops and plans products in collaboration with various partner companies. Utilizing the planning, editing, and selection skills of BEAMS, as well as the sense of its experienced employees, we not only design things, but also news, topics, queues, and phenomena.