New Balance has released a limited edition collection of B:MING by BEAMS clothing and shoes with eye-catching pop colors.

Founded in Boston, Massachusetts in 1906, New Balance started out making insoles. The brand now offers a wide range of categories, including running and lifestyle products, and will be releasing exclusive clothing and shoes for B:MING by BEAMS.
The brand's representative model, the 574, is available for both men and women. The brownish beige creates a mood that is typical of this season, and the deep yellow N logo and the red brand tag on the shoe tongue are accents that give this pair of shoes a somewhat retro atmosphere. The highly versatile coloring makes it easy to incorporate into tidy styles as well as into dressy outfits.
For men, the brand logo font and script have been redesigned to create a graphic collection that gives off an American retro and heritage feel. The body is made of lightweight yet thick cotton, and comes in three colors: natural, yellow, and blue. For women, the French Terry Short Sleeve Top is available in baroque gold and linen heather, with colors that match the shoes. While it has a relaxed fit, it incorporates simple yet detailed features such as slightly thick ribbing and cropped length, creating a sophisticated style even when worn alone. In addition, a V-shaped gusset is applied to the neck to subtly add a sporty touch. It can be used in a wide range of situations, from daily to active.
Pre-orders for this item will begin on Monday, July 21st, and the item will be available from Friday, August 15th at stores that carry the B:MING by BEAMS label, BEAMS ONLINE SHOP, and New Balance stores.

『574』

Color: MUSHROOM
Size: 22.5cm - 28.5cm
Price: ¥12,980 (inc. tax)

Logo Short Sleeve T-Shirt

Color: NATURAL, YELLOW, BLUE
Size: S, M, L, XL
Price: ¥5,940 (inc.tax)

French terry short sleeve top

Color: LINEN HEATHER, BAROQUE GOLD
Size：S
Price: ¥6,300 (inc. tax)