BEAMS JAPAN 2025 Beckoning Cat Festival

Since its opening, CHUGAI TOEN 's Maneki-neko series has been loved by many people across generations for its adorable expressions and unique rounded form. This year, we will be holding another edition of the popular annual Maneki-neko series.
This time, to coincide with the event, new "local beckoning cats" exclusive to each region will be introduced.
The back features the name of the region, and the apron features auspicious motifs such as Mount Fuji, a hawk, pine, bamboo, and plum, making this a limited edition design unique to BEAMS JAPAN, perfect as a travel memento or gift.
Each BEAMS JAPAN store has its own unique design, creating an item that evokes the local "good fortune." This item will be sold in limited colors at each store, including the three BEAMS JAPAN stores in Shinjuku, Shibuya, and Kyoto, as well as the BEAMS JAPAN GATE STORE in Kobe, Miyajima, Izumo, Nikko, Maizuru, and Zenkoji, and at BEAMS LIFE Yokohama.

In addition, there will be a lineup of many beckoning cats that you don't usually see, as well as new items. A row of beckoning cats will welcome you with a lively atmosphere.
Since ancient times, it has been said that the raised paws of a beckoning cat attract good fortune, people, and money.
We hope you find your favorite piece and that it will bring lots of good fortune into your daily life and as a gift for your loved ones.
Don't miss this special opportunity to see all the beckoning cats together once a year.

"Local Maneki-neko"